New Platform From Allot Communications Helps Service Providers Deploy and Profit From Subscriber-Based Broadband Services

Allot Subscriber Management Platform Provides Insight Into Subscriber Trends and Enables Provisioning and Enforcement of Differentiated Services to Drive Revenue


MINNEAPOLIS, Dec. 4, 2006 (PRIME NEWSWIRE) -- Allot Communications (Nasdaq:ALLT), a leader in IP service optimization solutions based on deep packet inspection (DPI), has launched its new Subscriber Management Platform (SMP) as part of its solutions portfolio.

With increased competition, service providers are looking to identify new revenue streams as quickly as possible. Allot SMP helps providers identify how and what services hold the most appeal for subscribers, and how these value-add services can be easily delivered and billed. By rolling out the right services at the right time, providers can more easily differentiate themselves, based on the amount, quality and value of new services.

"To maintain a leadership position, we need to offer the services that our subscribers demand," said Dr. Viriya Upatising, CTO, True Internet, Thailand. "The Subscriber Management Platform gives us in-depth insight into broadband subscriber behaviors and usage trends so that we can determine what services our subscribers value the most."

Gaining Per-Subscriber Visibility

Using Allot's unsurpassed DPI capability, the SMP monitors subscriber behavior to identify, track and report short- or long-term usage trends. Behavior can be tracked on an individual basis or for groups of subscribers. By analyzing these trends, providers quickly know which services are the most popular and with whom. This allows the provider to quickly roll out new or packaged services based on individual subscriber demand and preferred delivery.

Enforcing Per-Subscriber SLAs

The SMP also supports per-subscriber enforcement, enabling providers to rapidly create and deploy tiered service plans that allow different subscribers to have different quality parameters on a per-service basis. This flexible and customized delivery is designed to give each subscriber the exact services and quality of experience that they require.

"Service providers can no longer treat their customers as one large group. Today's subscribers have individual needs and want customized services based on how they use Internet applications," said Rami Hadar, president and CEO, Allot Communications. "With Allot solutions, the concept of provisioning and enforcing differentiated services is within reach. It not only drives customer satisfaction, but allows the provider to deliver multiple levels of services at multiple price points."

"Having insight into subscriber behavior also reduces the risk of rolling out new or bundled services, because the behavior drives the decision. This can lead to a higher and faster return on investment," Hadar added.

An upcoming version of SMP will also offer quota enforcement capability and self-provisioning portal interface. The ability to enforce per-subscriber quotas helps providers enrich their portfolio with usage-based service plans. In addition, by integrating SMP with their existing service portals, providers can give subscribers the ability to individualize their own service package.

About Allot Communications

Allot Communications (Nasdaq:ALLT) is a leading provider of intelligent IP service optimization solutions. Designed for carriers, service providers and enterprises, Allot solutions apply deep packet inspection (DPI) technology to transform broadband pipes into smart networks. This creates the visibility and control vital to manage applications, services and subscribers, guarantee quality of service (QoS), contain operating costs and maximize revenue. Allot believes in listening to customers and provides them access to its global network of visionaries, innovators and support engineers. For more information, please visit www.allot.com.

Allot Communications Ltd. Safe Harbor Statement

Information provided in this press release may contain statements relating to current expectations, estimates, forecasts and projections about future events that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally relate to the Allot's plans, objectives and expectations for future operations and are based upon management's current estimates and projections of future results or trends. Actual future results may differ materially from those projected as a result of certain risks and uncertainties. These factors include, but are not limited to, those discussed under the heading "Risk Factors" in Allot's final prospectus for its IPO filed with the Securities and Exchange Commission on November 16, 2006. These forward-looking statements are made only as of the date hereof, and we undertake no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.



            

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