NEW YORK, Dec. 5, 2006 (PRIME NEWSWIRE) -- Dow Jones Online and FeedBurner, Inc., the market-leading feed management provider and advertising network for blogs and feeds, announce the availability of enhanced text and podcast feeds for The Wall Street Journal Online, MarketWatch.com and Barron's Online. Each property has implemented the FeedBurner suite of feed management services to make it easier for subscribers to view, share and subscribe to web-based content. Dow Jones Online also will leverage FeedBurner's ad-serving technology to generate revenue from feed-based content.
"Dow Jones Online demonstrated early in our conversations that they were eager to embrace new opportunities to add value to their RSS feeds," said Rick Klau, vice president of publisher services for FeedBurner, Inc. "Our innovative service offering and integration with the Web's most popular social media services will enable these Dow Jones properties to improve the engagement level of RSS feed subscribers, and build an audience that is attractive to online advertisers."
Content feeds such as Walt Mossberg's Personal Technology column and MarketWatch's Morning Stock Talk podcast feature one-click subscription to popular feed-reading clients like MyYahoo! or iTunes. The Wall Street Journal Online currently offers 206 text and podcast feeds, Barron's Online offers 45 feeds, and MarketWatch.com's 212 feeds will be available via FeedBurner later this month.
In addition, by utilizing FeedBurner's "FeedFlare" service, Dow Jones Online is able to help users interact with content by leveraging popular social sites like digg, Sphere and del.icio.us. FeedFlare adds simple one-click links to each feed item, making it easy to build "interactivity" into the content and making it simple for RSS subscribers to tag, email or share their content with others.
"Our adoption of FeedFlare, coupled with FeedBurner's growing suite of tools that leverage RSS, will yield tremendous benefits for our audience and advertisers," said Raanan Bar-Cohen, director of product strategy at Dow Jones Online. "Working with FeedBurner gives us the ability to rapidly test and deploy integrated offerings in our feeds, providing the flexibility and speed that is critical in today's media marketplace."
FeedFoundry, which is FeedBurner's commercial interface for managing multiple properties, will serve as the reporting and management tool to track feed activity and apply features across the Dow Jones sites.
About Dow Jones Online
Dow Jones Online is a network of business and financial news sites that includes The Wall Street Journal Online, the largest paid subscription site on the Web with 788,000 subscribers; the Journal's vertical sites (CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com); Barron's Online, the site of America's premier financial weekly; and MarketWatch.com, a leading investing and financial news site. Marketers seeking to target business decision-makers or affluent and influential individuals can now reach eight million unduplicated, unique visitors per month across the Dow Jones network of sites.
The Dow Jones & Company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2636
About FeedBurner, Inc.
FeedBurner's advanced feed management technology delivers subscription services for nearly 300,000 publishers large and small to grow their reach, measure their audience and monetize their content with advertising. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers such as Reuters, USA TODAY and Newsweek to deliver nearly 30 million daily feed subscriptions to 190 countries. The company operates the largest advertising network for feeds, reaching 15 million subscriptions across 12 advertising channels and offers advertisements for placement on blogs and Web sites. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and feed management, please visit http://www.feedburner.com.