Redrock Micro's New Accessories Continue Revolutionizing Digital Cinema Market

Familiar Accessories At Revolutionary Prices Complement Redrock's Award-Winning M2 Cinema Lens Adapter


DALLAS, Dec. 11, 2006 (PRIME NEWSWIRE) -- Redrock Micro, the leading provider of high quality cinema accessories for digital filmmakers, today announced four new products that extends Redrock's existing family of cinema accessories. These new products bring filmmaking tools to an innovative level of affordability for independent filmmakers, film educators, students, and budget-conscious studios.

These new products complement Redrock's enormously popular M2 cinema lens adapter, which allows 35mm lenses to be adapted to DV and HD/V video cameras to create the depth of field, angle of view and focus techniques previously only possible with 35mm motion picture film cameras. The Redrock M2 won the coveted Mario Award at the 2006 NAB show in Las Vegas, an honor given to the best-in-class products selected from thousands of show vendors.

"Redrock's mission is to enable digital filmmakers with the highest quality cinema accessories at truly affordable prices," said James Hurd, Chief Revolutionary at Redrock Micro. "These new accessories round out our vision for outfitting DV and HD/V cameras to deliver stunning cinematic footage at revolutionary prices."

The new products announced by Redrock include:



 -- microFollowFocus is the first follow focus optimized for 35mm 
    still lenses, and provides repeatable focusing. A new updated 
    design provides for greatly increased wheel movement.

 -- microWhips are standards-based whips that extend the follow focus' 
    wheel for ease of use by a first AC or camera operator, and come 
    in 3", 12" and 18" lengths.

 -- microAccessoryPod enables centralized accessory management for 
    mounting and powering on-camera monitors, wireless microphone 
    receivers and standard v-mount batteries.

 -- microLensSupport provides large lens support when using an M2 
    adapter; critical for applications requiring long lenses such as 
    wildlife and sports projects.

Coinciding with the product announcement, Redrock also announces the "Bundle up for the Holidays" promotion offering Redrock product bundles from 10-25% off standard prices through end of 2006. All Redrock products can be purchased directly from Redrock via their website at http://www.redrockmicro.com

Redrock consistently delivers high quality, professionally manufactured products that are typically 1/5th to 1/10th the price of comparable solutions. Redrock products are designed to be used with nearly every modern 1/3" chip DV, HD, and HDV camera, including the popular Panasonic AG-HVX200 and AG-DVX100, and JVC GY-HD100 GY-HD200 and GY-HD250 cameras.

Redrock products have been used on over 5,000 professional and enthusiast projects, ranging from music videos, commercial spots, wildlife and sports footage, stock footage, documentaries and feature length films. Samples of projects using Redrock equipment can be found at www.redrockmicro.com/samples.html

About Redrock Micro

Redrock Microsystems was founded in 2004 and is committed to the express purpose of creating cinema-quality accessories at revolutionary prices. Redrock Micro's family of high quality cinema accessories for DV and HD/V cameras includes the award-winning Redrock M2 Cinema Lens adapter, microFollowFocus, microMatteBox (to be released in early 2007) and microyPod. Redrock Micro serves independent filmmakers, film educators and students and budget-conscious moviemakers by delivering the quality and technology of high-end cinema solutions at a fraction of the price. Redrock Micro has offices in Dallas, Texas, and Hollywood, California.

Redrock Micro can be reached at sales@redrockmicro.com and http://www.redrockmicro.com.



            

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