TARRYTOWN, N.Y., Dec. 12, 2006 (PRIME NEWSWIRE) -- SPAR Group, Inc. today announced it has named Patricia R. Chandler to the newly created position of general manager, in-store events, following the successful launch and roll-out of the company's newest product offering.
Chandler assumes responsibility for SPAR Group's recently established in-store events business, including its new Demopod product -- an interactive, multi-media sales station strategically placed within the retail store environment and designed to attract shoppers, build better consumer response and help close sales. The in-store events operation, which the company said is providing its supplier and retailer clients with measurable sales improvements over traditional in-store demos, leverages event specialists offering a wide range of custom informational product presentations. RFID and related high-end technology is utilized, with real-time reporting tied to in-store demonstrations and events.
"Patty Chandler joins us following the tremendous response we have received in the U.S. and in initial testing overseas from major retailers and suppliers for our new in-store product and associated services, along with the sales successes our clients are experiencing," said Kori Belzer, SPAR Group's chief operating officer. "We are thrilled to have attracted an executive with Patty's experience and knowledge in helping retailers grow their businesses and being attentive to their merchandising needs, and to manage the growth of this SPAR Group offering."
With more than 18 years of relevant experience in the development and implementation of innovative marketing programs and services, Chandler most recently served as account director for Mars Advertising in Southfield, MI. Previously, Chandler was director of the in-store and merchandising divisions for News America Marketing in Troy, MI and served as project manager for Equitable Real Estate Investment Management in Atlanta. She earned a bachelor of arts degree in economics and communications from the University of Michigan in Ann Arbor.
Chandler reports directly to Belzer and is based at the company's Auburn Hills, MI office.
About SPAR Group
SPAR Group, Inc., with operations in the United States and Canada and joint venture partners in Japan, China, Australia, Turkey, South Africa, India, Romania and Lithuania, is a diversified international marketing services company, providing a broad array of services to help companies improve their sales, operating efficiency and profits at retail worldwide. The company provides in-store merchandising, in-store event staffing, RFID and other technology, as well as research to manufacturers and retailers covering all product classifications and all classes of trade, including mass market, drug store, electronic store, convenience store and grocery chains, throughout the United States and internationally. For more information, visit the company's Web site, www.sparinc.com.