NEW YORK, Dec. 12, 2006 (PRIME NEWSWIRE) -- Dow Jones & Company (NYSE:DJ) today reported November advertising revenue and volume for its leading print publications.
Advertising revenue at The Wall Street Journal increased 3.6% in November on a 4.8% decrease in advertising linage. Decreases in classified, technology and financial advertising linage were partially offset by an increase in general advertising linage. Classified linage decreased 15.9% due to a decrease in real estate advertising. Technology linage decreased 8.9% as decreases in technology professional services, personal computers and other B2B technology advertising were partially offset by increases in software and communications advertising. Financial linage decreased 0.5% due to a decrease in retail advertising, partially offset by an increase in wholesale advertising. Linage in the Journal's general advertising category increased 1.3% as increases in consumer electronics, luxury goods, healthcare and other consumer advertising were partially offset by decreases in auto, travel and other general business advertising.
At Barron's, total advertising revenue increased 9.2% in November on a 3.9% increase in advertising pages due to an increase in financial advertising partially offset by a decline in technology advertising.
International advertising revenue decreased 16.1% in November primarily due to declines in general and technology advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.
Local Media Group advertising revenue in November decreased 1.1% on a 6.6% decline in volume. Decreases in display (down 7.3%) and classified (down 6.6%) advertising revenue were partially offset by increases in online (up 73.4%), preprint (up 4.6%) and non-daily (up 4.4%) advertising revenue.
Dow Jones & Company (NYSE:DJ) (dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva and with Hearst of SmartMoney. Dow Jones also provides news content to CNBC and radio stations in the U.S.
Dow Jones & Company 2006 Advertising Percentage
Increases (Decreases) from 2005
Quarter Year
November to date to date
Actual Actual Actual
-------- ------- -------
THE WALL STREET JOURNAL:(1)
Total advertising revenue 3.6% 4.7% 9.0%
Total advertising volume (4.8%) (1.4%) 6.7%
General 1.3% 0.9% 5.1%
Technology (8.9%) (2.3%) 1.3%
Financial (0.5%) 5.1% 9.3%
Classified & Other (15.9%) (9.5%) 10.6%
International advertising
revenue(2) (16.1%) (1.4%) 2.3%
Barron's advertising revenue 9.2% (0.9%) 7.4%
Barron's advertising volume 3.9% (2.4%) 0.5%
Ottaway Newspapers advertising
revenues:(3)
Display (7.3%) (4.1%) (0.2%)
Classified & Other (6.6%) (9.9%) (3.1%)
Preprint & other 4.6% (0.9%) 3.2%
Online 73.4% 76.0% 54.0%
Total advertising revenues (1.1%) (3.0%) 0.8%
Ottaway Newspapers
advertising volume(4) (6.6%) (8.8%) (7.1%)
(1) General, technology and financial advertising for 2005 was
reclassified to conform to the current year presentation.
(2) Includes the international editions of the Journal and the Far
Eastern Economic Review.
(3) Excludes discontinued operations from the current and prior
year periods.
(4) Excludes preprint & other volume and online advertising.
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