MANILA, Philippines, Dec. 18, 2006 (PRIME NEWSWIRE) -- SES (Pink Sheets:SFWJ) CEO, Clarisa Rojo, today announced that Effective, the new CRM suite by SES, is expected to be soon distributed by IBM to its small and medium sized enterprise clients in Asia Pacific.
Effective anticipates that IBM Philippines, leading supplier of IT hardware, software and services in Asia, and local subsidiary of the world's single biggest information technology company, will soon begin to resell SES's Customer Relationship Management Suite, Effective, to its own SME clients in the Philippines.
"As the leading IT distributor in the Asia Pacific market, IBM Philippines were looking for the best CRM package to offer to their own small and medium to sized clients. Effective is clearly the most cost-effective, robust and flexible CRM software for their SME clients in this market region, including insurance companies, banks and other organizations. Effective offers many advanced CRM features that are usually available only in relatively expensive CRM software tools, for a fraction of the price," stated Clarisa Rojo, CEO of SES. "Thanks to IBM Philippines' leadership position in the market, this collaboration marks a milestone in SES's strategic penetration of the Asia Pacific market and a giant step forward for our company."
"Resale of Effective by IBM's local subsidiary proves that Effective is best matched to the needs of small and medium sized businesses, which have the greatest technology needs and the lowest spend levels. Effective offers these companies with affordable access to resources, to enable significant growth. The company was very impressed with Effective's best-of-breed features that guarantee enhanced reliability, administrative capability and are sure to boost performance for its own clients. We expect Effective to account for a significant share of their sales to the SME market in the Asia Pacific region," added Clarisa Rojo, CEO of SES.
About Effective
Effective is a unique, technologically advanced Customer Relation Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large Telecom operators, mainly in the Asia Pacific (APAC) region.
This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the internet, from outside the office.
About SES
SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Resource Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.