MILLER PLACE, N.Y., Dec. 20, 2006 (PRIME NEWSWIRE) -- Rockelle Corp. (OTCBB:RKLC), a developer, owner, operator and franchiser of quick service restaurants and cafes, was recognized today by Chock full o'Nuts (CFN), at a special competitive eating event that took place at the world renowned Madison Square Garden (MSG).
Massimo Zanetti Beverage, USA (www.mzb-usa.com), the parent company of Chock full o'Nuts, plans to spend significant dollars on advertising and promotions for the CFN brand throughout the United States. One of the first of these promotions took place today at MSG...a competitive eating event featuring CFN's famous Date Nut Raisin Cream Cheese Sandwiches. This event, the first of its kind for CFN, included competitive eater Joey Chestnut, who is currently ranked second in the world by the International Federation of Competitive Eating. Mr. Chestnut finished in second place in the 2006 Nathan's Hot Dog eating contest, which has grown in stature to become a recognized annual media event.
Today's event also received media coverage from prominent television stations, radio, newspapers, etc. During the festivities, Gerard Stephan, founder and CEO of Rockelle Corp., was recognized by Chock full o'Nuts as one of CFN's area developers for many of the company's key locations and establishments throughout the United States.
Mr. Stephan stated, "CFN has begun an extensive marketing campaign to increase public awareness, both regionally and nationally, for the Chock full o'Nuts brand and we are thrilled that Rockelle Corp. will be a part of it. We believe this relationship will be mutually beneficial for both companies. This type of publicity, coupled with our business relationships with Kahala Corp. and Stewart's Original Root Beer, will greatly enhance our visibility and growth opportunities in 2007."
Mr. Stephan added, "We are also working on options for restructuring our current financing to provide for Rockelle's maximum growth potential."
Forward Looking Statements
Statements released by Rockelle Corporation that are not purely historical are forward looking within the meaning of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, intentions and strategies for the future. Investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. The company's actual results could differ materially from those in such forward-looking statements. Risk factors include but are not limited to general economic, competitive, governmental and technological factors as discussed in the company's filings with the SEC on Forms 10-K, 10-Q and 8-K. The company does not undertake any responsibility to update the forward-looking statements contained in this release.