MANILA, Philippines, Jan. 2, 2007 (PRIME NEWSWIRE) -- SES CEO, Clarisa Rojo, today announced that SES (Pink Sheets:SFWJ) is completing its preparations to launch a beta test of "Effective," SES's flagship CRM software suite at Anheuser-Busch (NYSE:BUD). The Effective suite includes Customer Service, Inventory, Marketing & Sales and Mobile Solutions modules.
Following an agreement between SES and an approved supplier of Anheuser-Busch (NYSE:BUD), SES is making preparations to implement several applications based on SES's Customer Relationship Management suite as a trial in Anheuser-Busch's business units. Anheuser-Busch is a world leader in diverse operations including beer, adventure park entertainment and packaging. The beta test will first be initiated in an approved supplier of Anheuser-Busch.
"A beta test on the site of this renown, world-class company signals a promising step forward for Effective," says SES CEO, Clarisa Rojo. "Anheuser-Busch constantly strives to enhance the experience it provides to its customers and we are confident that Effective will improve all aspects of the Anheuser-Busch's customer relationship management operations, from pre-sales through inventory updating. Anheuser-Busch is also known for its stringent supplier selection policy, and therefore we are very proud to have completed an agreement with one of its approved IT suppliers."
Clarisa Rojo, CEO of SES added, "We are very confident that Anheuser-Busch will reap the benefits of the application based on Effective SES CRM infrastructure within a very short time, and the trial will pave the way for a comprehensive implementation in Anheuser-Busch's divisions worldwide."
About Anheuser-Busch
Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, operates 12 breweries in the United States and has operations around the globe. In the United States, the company holds a 48.8 percent share of U.S. beer sales.
The St. Louis-based company's subsidiaries include one of the largest U.S. manufacturers of aluminum beverage containers and America's top recycler of aluminum cans. Anheuser-Busch also has interests in malt production, rice milling, real estate development, turf farming, metalized and paper label printing, bottle production and transportation services.
About Effective
Effective is a unique, technologically advanced Customer Relationship Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large telecom operators, mainly in the Asia Pacific (APAC) region.
This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the Internet, from outside the office.
About SES
SES Inc. is a Philippines-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Relationship Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.