MANILA, Philippines, Jan. 3, 2007 (PRIME NEWSWIRE) -- SES's CEO, Clarisa Rojo, today announced excellent progress on the development of SES's new Customer Experience Management modules, to enhance its Effective CRM suite.
SES is soon to complete development of several new features on its Effective suite, aimed to enhance a critical understanding of customers and Customer Experience Management. "The new modules will tie together the management of all the people, products, and processes that affect customers and their experience," reports Clarisa Rojo, CEO of SES. "With its new modules, the Effective suite will help companies develop strong and enduring relationships with their customers and employees.
"Effective's new modules are based on the proven best practices in the three key areas of People, Program, and Processes, and teach companies how to integrate Customer Experience Management into their organizational culture and business strategy," notes Rojo.
According to research by Bruce D. Temkin, Vice President, Practice Director of Financial Services at Forrester Research, companies use various methods to incorporate customer feedback into their efforts. These voice-of-the-customer efforts fit into five different categories: relationship marketing, interaction monitoring, continuous listening, project infusion, and periodic immersion.
"Effective will now offer an efficient, affordable system that automatically integrates every customer touch-point and helps companies identify and make the best use of every opportunity to maximize the customer experience and close the gap between the customer promise and the service delivery. Effective is uniquely geared for small and medium sized companies and call centers wishing to drive growth, increase income, and spur organizational change, by offering these companies a formalized program to recognize and incorporate the voice of the customer in their business," adds Clarisa Rojo, CEO of SES.
About Effective
Effective is a unique, technologically advanced Customer Relation Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large telecom operators, mainly in the Asia Pacific (APAC) region.
This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the internet, from outside the office.
About SES
SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Resource Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.