MANILA, Philippines, Jan. 4, 2007 (PRIME NEWSWIRE) -- SES (Pink Sheets:SFWJ) CEO, Clarisa Rojo, today announced that Comverse has selected Effective, SES's flagship CRM software suite, to improve its marketing and sales operations in the Far East.
SES announced that Comverse, a unit of Comverse Technology, Inc. (Nasdaq:CMVT), and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication services, has acquired the Effective suite in order to enhance handling and follow-up of marketing leads, proposals and customer relations. Comverse has numerous customers in the Far East and sales are performed by several account managers/agents.
"We are pleased that Effective has been chosen by Comverse, a company that provides software and systems to more than 400 wireless and wireline telecommunications network operators, in more than 100 countries," said Clarisa Rojo, CEO of SES. "As competition increases in the Far East, there is a growing advantage for lean solutions such as Effective that provide the most sophisticated CRM features at a fraction of the cost, and significantly improve marketing and sales efficiencies. This latest deal has the potential to develop for additional business for SES, expanding to other branches of Comverse world wide, and including other SES modules such as Service and Project management."
About Comverse
Comverse, a unit of Comverse Technology, Inc. (Nasdaq:CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communication services. More than 400 wireless and wireline telecommunications network operators, in more than 100 countries, have selected Comverse's enhanced services systems and software. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com.
About Effective
Effective is a unique, technologically advanced Customer Relation Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large telecom operators, mainly in the Asia Pacific (APAC) region.
This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the internet, from outside the office.
About SES
SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Resource Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.