LAS VEGAS, Jan. 8, 2007 (PRIME NEWSWIRE) -- 2007 International CES -- go2(r) (www.go2.com), the leading mobile, local search and content network in the U.S., today announced that in late 2006, go2's network of mobile, local content websites had collectively delivered more than one billion page views of local search and content information. This one billion landmark is a testimonial to the market potential in the mobile search and content industry and evidences go2's industry-leading mobile user-base and usage.
According to M:Metrics, the mobile market authority, go2 was the fifth most visited mobile search site in the U.S., behind only AOL, Google, MSN and Yahoo! Significantly, go2 only provides local search and content, while the other mobile search companies provide other types of mobile search and information, including games, ringtones, general web search, news, sports, etc. Despite go2's emphasis of local search and content, the company's mobile search user base grew by more than 16 percent from August to November 2006, while the other top mobile search companies that M:Metrics measures showed declines or nominal growth during that same period. go2 attributes its growth to its industry-leading distribution on major U.S. wireless carriers and its numerous mobile, local content websites that provide compelling, easy-to-access and highly targeted information to specific user groups in all walks of life. Over the past several years, go2 has become a trusted resource for mobile phone users to obtain accurate, reliable and useful local information and content on everything from movie times, restaurant locations, weather, reviews and more at the touch of a button.
"Consumers have become much more open to the idea of using their mobile phones to access local information when they are on the go, and our data indicates that more people are using go2 on their mobile phones," said Mark Donovan, vice president and senior analyst with M:Metrics.
"We believe go2 is the first mobile, local search and content company in the U.S. to reach this industry milestone, and we are proud to have provided compelling and important information and content to our loyal mobile phone users across virtually all U.S. carriers," said Lee Hancock, CEO of go2. "The experience and understanding of user needs and actions gleaned over the years from this traffic gives us a significant advantage as we continue to build our network of mobile, local content sites."
Launched in 1999 as the world's first mobile Yellow Page Directory, go2 has expanded its local content and is now the most widely used mobile, local search and content network in the U.S. go2 provides mobile users with easy access to information on-the-go, including driving directions, local restaurants, horoscopes, magazine articles, images, movie times, sports trivia, travel information, weather and much more.
Continued Hancock, "As more mobile subscribers turn to go2 as a source of information while on-the-go, go2 will continue to offer even broader, more compelling and engaging content and information to mobile phone users. With the most frequent comment from our users being, 'Thank you, go2,' we are extremely excited about our ability to continue to meet the needs of our end users and carrier partners and build a thriving mobile content resource and business."
Recently, go2 launched go2 Golf(tm) (www.go2golf.net), the world's first mobile web application dedicated to providing golf enthusiasts with the best of Golf Digest and the most comprehensive golf-related mobile website and directory to quickly get-it-on-the-go(r). go2 also operates over 120 mobile, local search and content sites dedicated to specific colleges and universities throughout the U.S.
About go2(r)
go2 owns and operates numerous online and mobile websites as integral components of the go2 Mobile Content Network(tm), including go2 Movies(r), go2 Dining(tm), go2 Golf(tm), go2 Travel(tm) and over 120 mobile websites dedicated to specific colleges and universities throughout the United States (e.g. go2UCLA, go2Harvard, etc.). go2 was launched in 1999 as the first mobile, local search and content provider, and since 2001, go2 has delivered more than one billion WAP page views of local search and content to mobile phone users. go2 websites have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers, providing mobile users with easy access to information on-the-go, including driving directions, horoscopes, magazine articles, movie times, sports trivia, travel information, weather and more. All go2 mobile content sites are fully integrated with any GPS-like automatic location-based services provided by wireless carriers, and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses.
go2 Advertisers include ABC, American Express, AOL, Delta, ExxonMobil, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony and Visa. Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, local search and directory services on mobile devices. For more information, visit www.go2.com.
go2(r), go2 Movies(r), go2 mGuide(r), Get it on the go(r) and go2 Golf(tm) are registered and unregistered trademarks or service marks of UDS Directory Corp., dba go2.