MANILA, Philippines, Jan. 8, 2007 (PRIME NEWSWIRE) -- SES (Pink Sheets:SFWJ) CEO, Clarisa Rojo, today announced that SES has commenced a comprehensive beta test of all the modules of "Effective" SES's flagship CRM software suite at an approved supplier of Anheuser-Busch (NYSE:BUD), a world leader in diverse operations including beer, adventure park entertainment and packaging.
Following an agreement between SES and an approved supplier of Anheuser-Busch (NYSE:BUD), SES has implemented the entire range of its Customer Relationship Management applications in the business units of the supplier.
"We have officially commenced this all-inclusive beta test of our Effective software. The beta test with this company, which meets the stringent standards of an approved Anheuser-Busch supplier, will provide an added layer of security for Effective applications and attest to the suite's potential to improve all aspects of the company's customer relationship management. Effective is the most cost-effective solution available today that features many options only available in customized Customer Relationship Management systems that cost hundreds of thousands of dollars. We hope that the results of the beta test will also illuminate interesting new applications and developments for SES," says Clarisa Rojo, CEO of SES.
About Anheuser-Busch
Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, operates 12 breweries in the United States and has operations around the globe. In the United States, the company holds a 48.8 percent share of U.S. beer sales.
The St. Louis-based company's subsidiaries include one of the largest U.S. manufacturers of aluminum beverage containers and America's top recycler of aluminum cans. Anheuser-Busch also has interests in malt production, rice milling, real estate development, turf farming, metalized and paper label printing, bottle production and transportation services.
About Effective
Effective is a unique, technologically advanced Customer Relationship Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large telecom operators, mainly in the Asia Pacific (APAC) region.
This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the Internet, from outside the office.
About SES
SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package, includes many Customer Relationship Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.