Nitro Lube, Inc. Unveils 2007 Marketing Plan; Plans to Launch E-Commerce Web Site; Releases TV Commercials


LANGLEY, British Columbia, Jan. 9, 2007 (PRIME NEWSWIRE) -- Nitro Lube, Inc. (Pink Sheets:NTLB), a company engaged in the business of manufacturing and worldwide marketing of ultra-performance lubricants and fuel conditioners designed to perform in extreme temperatures, unveiled today the company's 2007 marketing plan.

Nitro Lube, Inc. has finished editing and taping its 15, 30, and 60 second TV commercials, featuring Nitro Lube and its products. The commercials are planned to be aired first in Canada, and our shareholders can have a first view of the 60 second TV commercial at http://www.nitrolube.com.

In addition to the TV commercials, the company is in the process of developing its E-commerce web site for its Nitro Lube product line. An online order platform will help the company increase sales, and will allow customers from all over the world easier access to buying our products. The E-commerce site is expected to be launched in the next 60-90 days.

Jason Rite, CEO of Nitro Lube, Inc., stated, " The company is extremely excited regarding the roll out of our 2007 Marketing strategy that we believe will effectively help Nitro Lube on its quest to becoming a household name in the automotive, industrial, and mining markets. We are in a multi-billion dollar a year industry and are moving one step closer in capturing a piece of it."

He added, "The TV commercials will help us brand the company name and help consumers learn about what we have to offer. In anticipation of heavier sales volume generated by our TV commercials, Nitro Lube is in the process of setting up an E-commerce web site that will allow consumers from all over the world the ability to purchase Nitro Lube products from the comfort of their computers. This will help us process requests faster and give our customers a more convenient way of ordering our products."

About Nitro Lube, Inc.

Nitro Lube, Inc. is engaged in the business of manufacturing and worldwide marketing of ultra performance lubricants and fuel conditioners designed to perform in extreme temperatures. All products produced and sold by NTLB contain the revolutionary "PMF 2000" formula. Nitro Lube, Inc. has offices in Langley, BC; Las Vegas, NV; and, Indian Wells, CA. The company maintains a website at: http://www.nitrolube.com. This press release contains statements which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Nitro Lube, Inc., and members of management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those contemplated by such forward-looking statements. These risks and uncertainties include, among other things, volatility of market prices, product demand, market competition, risks inherent in the Company's international operations, and the Company's ability to expand. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.



            

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