KANSAS CITY, Mo., Jan. 9, 2007 (PRIME NEWSWIRE) -- Bernstein-Rein has been named the agency of record for SunCom, an award-winning wireless carrier with more than 1 million subscribers. SunCom provides digital wireless communications services at nearly 800 distribution points in 27 markets in the southeastern United States, as well as Puerto Rico and the Virgin Islands. Its principal office is located in Berwyn, Penn., a suburb of Philadelphia.
Bernstein-Rein won SunCom's advertising and direct-response business after a national account review. "From all the top-notch agencies we considered, Bernstein-Rein was the best choice for SunCom," said Larry Britt, vice president of marketing for SunCom Wireless. "They know consumers, have the perfect combination of brand and retail expertise, and are a fully integrated shop. They truly are solutions driven."
"We're extremely proud to pick up SunCom and put our extensive retail experience to work for them," added Steve Bernstein, senior vice president and chief operating officer for Bernstein-Rein. "We have a great track record of helping challenger brands succeed and we look forward to maximizing everything that SunCom represents."
Bernstein-Rein knows that real enduring strength comes from being true to who you are. As an independent marketing communications agency rooted in the heartland, it's uniquely positioned to deliver that authenticity and connection to real consumers. Established in 1964, it continues to build some of the world's best-known brands, turn them into household names and inspire consumers to act. Go to bernsteinrein.com to see what real looks like.
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