MAKATI and MANILA, Philippines, Jan. 10, 2007 (PRIME NEWSWIRE) -- Calrisa Rojo, CEO of Software Effective Solutions Inc. (SES) (Pink Sheets:SFWJ), a provider of CRM software, today announced that several of its CRM modules will be tested by BUPA, UK's leading healthcare services provider (www.bupa.co.uk).
SES announced that BUPA, global insurance giant, a trial implementation of "Effective", SES's flagship CRM software suite in BUPA's community initiatives programs. BUPA Community Connections is committed to promoting and supporting team-based, hands-on projects and encourages its employees to take an active role in the communities that are home to the company's offices, hospitals and care homes. Each year BUPA awards nearly GBP1.5 million in grants to the BUPA Foundation, an independent charity that supports projects to advance medical knowledge and improve treatments.
BUPA Community Connection programs will initiate a trial use of several Effective modules including the Report and File Generator, and Mobile modules.
"Our Report and File Generator will be linked to BUPA's main database, and enable Community Connection administrators to calculations to this data to produce reports that are carefully tailored to their specific needs. The Mobile module will allows BUPA employees and administrators to retrieve all the needed information directly from the company's database operated via their mobile phones, when they are on community program sites," says Calrisa Rojo, CEO of BUPA.
"As UK's leading provider of private health care insurance, hospitals and health care services, providing services to individuals and corporations, BUPA is a great supporter of community initiatives, which makes this trial so exciting for SES," notes Clarisa Rojo, CEO of SES. "BUPA is a very special global company: having no shareholders, all its surpluses are re-invested in the healthcare business. The trial at BUPA is yet another step forward in SES's global marketing strategy to target worldclass organizations of the highest caliber. We are confident that this trial implementation will pave the way for a more extensive adoption of Effective by BUPA in the near future."
About BUPA
BUPA is an international health and care company with bases on three continents and more than seven million customers. BUPA began as The British United Provident Association in 1947 to provide complimentary private health services enabling people from all walks of life to afford the benefits of choice in where, when and by whom they were treated. Members have access to a worldwide network of over 5,500 participating hospitals and clinics and to a multi-lingual helpline 24 hours a day, 365 days a year. In 2005, BUPA International was presented with the Queen's Award for Enterprise for its continuous outstanding achievement in the international trade category. In 2006, the company experienced strong international growth and an almost 10% increase in underlying surplus before tax of GBP139.9 million. BUPA's revenues for the first half of 2006 were GBP2.1 billion, reflecting organic growth of 8%.
About Effective
Effective is a unique, technologically advanced Customer Relation Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large Telecom operators, mainly in the Asia Pacific (APAC) region.
This software tool, aptly named "Effective", maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the internet, from outside the office.
About SES
SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Resource Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.
Forward-Looking Statements
Certain statements in this news release may contain ``forward-looking'' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.