Kalev’s sales of candy packages during Christmas period reach 376 000

AS KALEV         STOCK EXCHANGE RELEASE             10/11.01.2007

Kalev’s sales of candy packages during Christmas period reach
376,000

In the Christmas period from October to December AS Kalev
Chocolate Factory sold more than 200 tons of packages of candy,
which is 12% more compared to 2005.

In the last few months of 2006, AS Kalev Chocolate Factory sold
more than 200 tons, comprising some 380,000 Christmas packages
of different sizes and compositions. Compared to the same
period in 2005, that is 12% or over 200,000 kg more.

According to member of the management board of Kalev Chocolate
Factory Alar Pink, like in years past, consumers preferred
medium and large Kalev candy packages from a weight of 450
grams and up. The candy packages with the greatest amount of
sales success this year were Jõulutuutu, Jõulusokk and
Jõulukast. Pink said that value added developed specially for
Kalev products met with very positive consumer feedback. The
most popular items were a Christmas book by Leelo Tungla and a
trivia game.
With each year the sales of candy packages specially targeted
at adults has steadily increased.

Kalev's 2006 Christmas product portfolio was comprised of 49
products with a special Christmas design. Total sales of
Christmas confections in 2006 was 464 tons, of which candy
packages accounted for 44%, chocolates 28%, gingerbread cookies
18% and boxes of candy 10%.

As to other product groups, the greatest increase in the final
months of 2006 was seen in 300 gram and 20 gram chocolates.
White chocolate with puffed rice and blueberry pieces was sold
the most.

Created in 2006, AS Kalev Chocolate Factory is a subsidiary in
the AS Kalev group. The subsidiary’s main activity is the
production of chocolate confectionery and sugar confectionery
products and sales of chocolate, sugar and flour confectionery
products.


Allan Viirma
Head of Legal Department
607 7831