CashEdge Revolutionizes Accessibility of Client Account Data to Advisors




  Cutting-Edge Data Consolidation Application Shifts Effort from
      Clients, Providing Advisors Direct Access and Enhanced
                   Management of Client Data

  Raymond J. Lucia Companies, Inc. Becomes First Advisor Group
                    to Implement New Solution

NEW YORK, Jan. 17, 2007 (PRIME NEWSWIRE) -- CashEdge, the pre-eminent provider of online data collection and financial applications, today announced that it has expanded the functionality of AllData, the company's customized data consolidation solution for financial advisors. AllData empowers financial advisors to permission direct data feeds from leading custodians and to consolidate client data from multiple advisor portals by simply and securely registering their own advisor login credentials to access the advisor portals. AllData's focus on advisor-level data eliminates an adoption barrier that exists in applications that focus on aggregating data client by client.

"CashEdge's AllData technology is the only aggregation solution that takes the onus off of the client, freeing advisors to access and manage client data without repeatedly going through a burdensome client request process," commented Sanjeev Dheer, CEO of CashEdge. "By giving advisors greater control and easier access to their clients' data, AllData delivers a user experience that is vastly more attractive for both advisors and the clients they serve."

CashEdge's AllData Data Consolidation solution consolidates client account data from a wide variety of sources, including direct feeds from custodians as well as both the client and advisor portals of brokerages, custodians, mutual fund providers, and insurance companies. Unlike other solutions that aggregate data end-user by end-user and require a complex set-up process for each client, AllData provides a simplified set-up and maintenance process. AllData's focus on aggregating and normalizing the data, including assigning industry standard asset identifiers to all positions and transactions, creates a portable "client positions database" with the accuracy and detail to fuel the sophisticated wealth management and financial planning applications that sit on advisors desktops.

"Keeping track of client assets at multiple institutions is the most time consuming part of an advisor's day. CashEdge's AllData solution specifically addresses this problem by giving advisors the ability to access and update client data from a single portal," explained Ray Lucia of Raymond J. Lucia Companies, Inc. "I am eager to provide our advisors access to CashEdge's enhanced technology. I am confident the technology will save countless hours and significantly enhance productivity."

About CashEdge

CashEdge(r) provides innovative, online financial applications for banks, credit unions and wealth management firms. CashEdge's solutions include end-to-end online account opening and funding, funds transfer and data consolidation. These proven solutions are flexible, scalable and supported by extensive risk management capabilities. Working with CashEdge, financial institutions are able to create compelling online offerings that attract customers, generate revenues and reduce costs.

Recognized by Inc. magazine as one of the 500 fastest growing private companies in the United States, CashEdge currently serves more than 500 leading financial institutions. These include Bank of America, Citibank, and Royal Bank of Canada. CashEdge has offices in New York and Silicon Valley. For more information, please visit www.cashedge.com.

The CashEdge logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2019



            

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