'Double A' Unveils a Jeans Wear Attitude in Non-Denim Collection

Fall Fashion Line to Be Showcased at PROJECT Show, NY


NEWPORT BEACH, Calif., Jan. 17, 2007 (PRIME NEWSWIRE) -- Double A announced today the debut of its Fall 2007 Collection to be previewed by buyers at the PROJECT Show in New York, Jan. 22-24. The new collection, which includes both men's and women's quality casual wear, will be showcasing the fashionable yet effortless non-denim line.

"DBLA Fall 07 brings a distinct and strong fashion element to a line that has always been appreciated for its versatile and comfortable pieces," said Alexis Frey, design director of Double A. "Autumn is a new beginning, so for Fall 07 we were inspired by new love, romance, and re-birth, our themes being the concepts 'it started with a kiss' and 'modern renaissance'."

The fall collection will include contemporary yet sophisticated jackets, knits, trousers and the versatile layering pieces for which Double A has built a following and reputation. Highlights of the line include the men's "Reporter Jacket," an onyx stripe herringbone jacquard with soft quilted lining, and the "Romance Jacket," a short-sleeved feminine jacket that is a perfect layering piece for every woman.

Appearing at PROJECT, the foremost premium and contemporary global tradeshow, Double A will be located at booth #622 Widow Maker.

About Double A

Double A is a fusion of LA and NY style with a fit that creates loyalty. It's effortless fashion that captures a jeans wear attitude in a non-denim collection. DBLA is life after denim.

Double A can be found at upscale specialty boutiques and department stores including Bloomingdale's, Lisa Kline, M Fredric, and Universal Gear, among many others.


            

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