American Football Alumni Conceptualizes Sports Programming, Production to Begin in Fall 2007


HENDERSON, Nev. and LAS VEGAS, Jan. 24, 2007 (PRIME NEWSWIRE) -- American Football Alumni, a subsidiary of Sports Alumni, Inc. (Pink Sheets:SPNI), announced today its planned programming for American Football Alumni Network for broadcast through MN1 Sports for the first half of 2007. American Football Alumni will provide the content for this new programming as co-producer with MN1 Sports studios in Dallas, Texas.

To meet the demands of our target audience and our sponsors we have developed four show concepts designed to reach a broad audience, thereby attracting a wide range of sponsors. The first of the AFAN programs being developed is a biography show and will feature legendary football figures throughout the years.

The second concept deals with coaching tips. In our studies we have found that coaches from around the country consistently tell us that it is really very difficult to keep the assistant coaches educated on their areas of specialty. This show will be very simple: AFAN will go to the highly rated and highly regarded coaching experts and ask questions and shoot video footage that will provide what will be invaluable coaching secrets for motivating players and helping develop the strong fundamentals found in the winning teams around the country.

The third is the team assistance program. The content will be based on the information that is highlighted at the American Football Alumni's TAP clinics. The fourth program, "Rival Week", should create the controversy and public relation opportunities to build our audience across many markets. The show consists of famous head coaches and an assistant coach. The coaches go to rival schools working through the week interviewing coaches, players, Alumni, Cheerleaders, Parents and so on. They sit in on practices and meetings, film room, training room, and are compiling footage all week talking back and forth about what they think will happen in the game. The end of the show has highlights of the game and interviews afterward and then it is off to another rival week.

The final titles for the four shows are currently being worked on with our co-producer, our marketing partners, and advertisers.

Steve White, CEO of Sports Alumni Inc. stated that, "Beyond the cash flow that is generated by the full series of shows, we also believe that the synergisms created by the AFAN will be the cornerstone to our company," The shows are expected to go into full production in the March of 2007.

About Sports Alumni, Inc.

Sports Alumni, Inc., dba American Football Alumni ("AFA"), is a member-based corporation whose membership is composed of former high school varsity, collegiate and professional football players and coaches. American Football Alumni is a formulation of a fraternal group of individuals, sharing a common bond, whose foundation is based upon an intangible passion for football and all that it means to have played and lived it. AFA intends to create an Alumni voice to address current football issues. Member benefits include: Reconnecting with Friends, Coaches and Teammates, Fundraising through our Team Assistance Program, Voting in National and Regional Polls, Business Enhancement with AFAxchange Opportunities, and Participation in Celebrity Events, Golf Tourneys and other Events.

Related Websites: www.sportsalumniinc.com, www.americanfootballalumni.com

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