nFinanSe Launches 'Free...of course!' Customer Service

Free Service Positioned in Contrast to Industry Practices


BRADENTON, Fla., Jan. 25, 2007 (PRIME NEWSWIRE) -- nFinanSe Inc. (OTCBB:NFSE), today announced that it has launched its "Free... of course!" Customer Service.

As part of the "Free... of course!" Customer Service program, nFinanSe will offer the following features to its cardholders:



      * 24 hours a day, 7 days a week service
      * Ease of use via a customer service agent,
        the Internet or the Interactive Voice Response system
      * Rapid access to a "living, breathing person"
      * Real-time information
      * Bilingual customer service agents
      * No high pressure sales tactics
      * No hidden fees, no charges and no gimmicks

"After entering into a new card issuing relationship last summer, we began rethinking the prepaid industry's customary practices in order to find ways in which we could differentiate our product. Customer service became the first area that we decided to attack because we were surprised to find that most companies in the prepaid industry had not made customer service a priority and, even worse, they were charging their customers to answer questions. As far as we're concerned, that is just not the American Way! As a result, we are pleased to offer 'Free...of course!' Customer Service," said Jerry Uffner, nFinanSe's Senior Vice President of Sales.

According to Michael Rejbeni, nFinanSe's Vice President of Operations, "We have an obligation to our cardholders to answer their questions and address their concerns as quickly as possible and in a friendly, courteous way. Cardholders have worked very hard for the funds they have entrusted to us and to be charged $ .75 - $5.00 per call to speak with customer service is just not right. With 'Free...of course!' Customer Service, cardholders can access their account information 24 hours a day, 7 days a week at no charge -- real or hidden. Our customer service agents have been trained to provide assistance in real-time and, more importantly, to provide peace of mind regarding the cardholder's money. Additionally, since a number of our cardholders are Spanish-speaking, we intend to offer in the near future, bilingual customer service 24 hours a day, 7 days a week, again at no charge."

Jerry Uffner, nFinanSe's Senior Vice President of Sales, concluded, "Our 'Free... of course!' Customer Service is an important component of our commitment to provide the most innovative prepaid products and services in the market, and to bring products to market which are demonstrably superior and pleasingly different."

About nFinanSe Inc.

nFinanSe Inc. is an innovative financial services company and provider of stored value and prepaid card solutions headquartered in Bradenton, Florida. nFinanSe has developed the nFinanSe Network, a secure, reliable, point of sale (POS) and PC based software platform that connects retail merchants with multiple stored value prepaid card processors and issuing banks. nFinanSe owns and operates the nFinanSe Network as a standardized, national network of stored value and prepaid card cash load stations located throughout the United States.

"Safe Harbor" Statement under Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements based on the Company's current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements include statements regarding the Company's expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words and include statements regarding the strength of the Company's balance sheet and capital for growth. Forward-looking statements in this release are based on information available to the Company as of the date hereof. The Company's actual results may differ materially from those stated or implied in such forward-looking statements due to risks and uncertainties associated with the Company's business, which include the Company's ability to execute its business strategy and the other risk factors disclosed in the Annual Report on Form 10-K for the year ended September 30, 2006 on file with the Securities and Exchange Commission. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.



            

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