NEW YORK, Jan. 25, 2007 (PRIME NEWSWIRE) -- Dow Jones & Company (NYSE:DJ) today reported December advertising revenue and volume for its leading print publications.
Advertising revenue at The Wall Street Journal increased 6.1% in December on a 1.3% decrease in advertising linage. Increases in financial, general and classified advertising linage were partially offset by a decrease in technology advertising linage. Financial linage increased 42.0% due to increases in wholesale, tombstone and retail advertising, partially offset by a decrease in insurance advertising. Linage in the Journal's general advertising category increased 2.4% as increases in aviation, travel, media, corporate and other consumer advertising were partially offset by decreases in auto, pharmaceutical and other general business advertising. Classified linage increased 1.3% due to an increase in real estate advertising. Technology linage decreased 44.2% due to decreases in technology professional services, communications, personal computers, hardware and other B2B technology advertising. For the full year 2006, Wall Street Journal advertising revenue increased 8.8% on a 6.0% increase in advertising linage.
At Barron's, total advertising revenue increased 13.4% in December on a 3.2% increase in advertising pages due to an increase in financial advertising partially offset by a decline in technology advertising. For the full year 2006, Barron's advertising revenue increased 7.8% on a 0.7% increase in advertising pages.
International advertising revenue increased 3.2% in December primarily due to an increase in financial advertising at The Wall Street Journal Asia. For the full year 2006, international advertising revenue increased 2.4%.
Local Media Group advertising revenue, excluding divested properties, decreased 0.4% in December on an 11.3% decline in volume. Decreases in classified (down 8.8%) and display (down 0.6%) advertising revenue were partially offset by increases in online (up 84.6%) and preprint (up 10.8%) advertising revenue. For the full year 2006, excluding divested properties, Local Media advertising revenue increased 0.7% on a 7.4% decline in advertising volume.
Dow Jones & Company (NYSE: DJ; dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Licensing Services, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones provides news content to CNBC and radio stations in the U.S.
Dow Jones & Company 2006 Advertising Percentage
Increases (Decreases) from 2005
Fourth Full
December Quarter Year
Actual Actual Actual
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THE WALL STREET JOURNAL: (1)
Total advertising revenue 6.1% 5.1% 8.8%
Total advertising volume (1.3%) (1.4%) 6.0%
General 2.4% 1.4% 4.8%
Technology (44.2%) (15.5%) (3.0%)
Financial 42.0% 13.2% 11.3%
Classified & Other 1.3% (6.8%) 10.0%
International advertising revenue (2) 3.2% (0.1%) 2.4%
Barron's advertising revenue 13.4% 2.2% 7.8%
Barron's advertising volume 3.2% (1.1%) 0.7%
Ottaway Newspapers advertising
revenues: (3)
Display (0.6%) (3.0%) (0.2%)
Classified & Other (8.8%) (9.5%) (3.5%)
Preprint & other 10.8% 2.9% 3.9%
Online 84.6% 78.5% 56.3%
Total advertising revenues (0.4%) (2.2%) 0.7%
Ottaway Newspapers advertising
volume (4) (11.3%) (9.6%) (7.4%)
(1) General, technology and financial advertising for 2005 was
reclassified to conform to the current year presentation.
(2) Includes the international editions of the Journal and the
Far Eastern Economic Review.
(3) Excludes discontinued operations from the current and prior
year periods.
(4) Excludes preprint & other volume and online advertising.
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