Ise Blu Equity Corp. Announces Joint Venture With Vessel Entertainment in the Signing of Entertainment Veteran Mel Rich


COLUMBIA, Md., Jan. 30, 2007 (PRIME NEWSWIRE) -- Ise Blu Equity Corp. (Pink Sheets:ISBL) in a joint venture with Vessel Entertainment Inc. announced the signing of veteran Events Producer Mel Rich to assist with the production and development of upcoming live concerts/ events projects.

Vessel Events will provide services that will include live events, marketing, merchandising and event film and music distribution. Ise Blu (Pink Sheets:ISBL) will contribute financing and assist with marketing of the projects. Vessel Entertainment will handle all production, distribution, marketing and all other services concerning these exciting projects.

The upcoming events include a Club/Dance Tour with some of the hottest well-known artists, Ethnic Festivals such as Latin, Italian, Reggae as well as mainstream artist tours with some of the most outstanding names in the industry.

Famed Producer Mel Rich stated, "I am very pleased to have come aboard with Vessel Events. I feel very confident that my 30 years of experience in producing major concert events such as Frank Sinatra, Tony Bennett, Ray Charles and others, will complement the great entertainment projects that Vessel Events in a joint venture with ISBL has embarked upon."

"One project that is under development is a 10 city Dance/Club Tour. We are hoping to announce the complete details with regard to the tour in the near future. The potential numbers and profit look extremely attractive from those events," states Rick Papaleo CEO of Vessel Events.

About Mel Rich- Mr. Rich has over 30 years experience in the Entertainment Industry that spans concert / live event production. His credits include producing a major air show in Connecticut, major concert productions of Frank Sinatra, Tony Bennett with the Count Basie Band, a major dance tour -- "Dance Across America", The Village People, Trammps, Tavares, Michael Amante, Oldies Show and many more!

About Vessel- Vessel Entertainment is a multi-facet entertainment company with specialties in music (Dance, R&B, Gospel, Latin and Jazz) and Film with focus on Development, Distribution and Delivery and has a joint venture with Ise Blu (Pink Sheets:ISBL) that as a result formed Vessel Events.

About Ise Blu Equity Corp.

Ise Blu Equity Corp., a Nevada corporation, is a holding company that specializes in investments from the Consumer Goods, Commodities, Entertainment and Technology sectors.

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