NEW DELHI, India and NEW YORK, Feb. 1, 2007 (PRIME NEWSWIRE) -- 'Mint', the new business newspaper published by India's HT Media Ltd in association with The Wall Street Journal, debuts in New Delhi and Mumbai today.
Published in English and with an initial circulation of around 80,000 copies, 'Mint' delivers global and regional business and economic news to Indian readers Monday-Saturday each week. Every weekday, 'Mint' will also carry four pages of branded international business news and analysis from The Wall Street Journal, drawing on its network of more than 1,900 news staff worldwide. The Wall Street Journal name also features in 'Mint's banner as the Indian newspaper's exclusive partner.
"We're delighted to be partnering with HT Media on the launch of 'Mint' because of its rich publishing heritage and its clear belief in the value and importance of objective journalism," said L. Gordon Crovitz, executive vice president, Dow Jones & Company and publisher, The Wall Street Journal. "We're also excited that the Journal is offering Indian business readers, through the pages of 'Mint's print and online editions, access to the incomparable global business information that readers across the globe have come to expect."
Designed by well-known newspaper designer Dr. Mario Garcia (who was also responsible for the redesigns of The Wall Street Journal's U.S. and international editions) and edited by former Wall Street Journal deputy managing editor and European editor Raju Narisetti, 'Mint' is published in a unique compact format designed to give readers a more convenient way to access the daily business news that matters most to them.
"The idea behind the launch of 'Mint' is that a print newspaper should provide readers with an early morning briefing that includes not only the most vital news, but also analysis, commentary and opinion that only a newspaper edited for a special business audience can provide," said Mr. Narisetti. "The Wall Street Journal is the perfect partner for this unique offering because of its unmatched journalism and insights into global businesses, markets and economies and its unrivaled journalistic standards worldwide."
The newspaper's online edition, www.livemint.com, also goes live today, with both the print and online editions offering advertisers new integrated advertising opportunities.
"This partnership also serves advertisers, both inside and outside India, who want to be associated -- through HT Media's newspaper -- with the Journal's vital news, analysis and commentary every business day," said Mr. Crovitz.
'Lounge', the newspaper's magazine-style weekend edition, will launch as a standalone offering this Saturday (Feb. 3), with features and columns on health, personal wealth, culture and leisure and lifestyle pursuits.
The launch of 'Mint' and its association with The Wall Street Journal is being supported by a US$2.5 million advertising campaign which includes print, TV, outdoor and online.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented accurately and fairly, from an authoritative and trusted source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.
The 'Mint' logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3281
About HT Media Limited
Founded in 1924 when its flagship newspaper The Hindustan Times was inaugurated by Mahatma Gandhi, HT Media (BSE, NSE) has today become one of India's largest media companies. With a combined daily circulation of 2.25 million copies and a readership base of 13.23 million readers, The Hindustan Times (English) and Hindustan (Hindi) enjoy strong brand recognition among readers and advertisers, and are produced by an editorial team known for its quality, innovation and integrity. HT Media operates 15 printing facilities across India with an installed capacity of 1.5 million copies per hour.