Havoc Harnessed by the Islanders


HOUSTON, Feb. 5, 2007 (PRIME NEWSWIRE) -- American Enterprise Development Corporation, (OTCBB:AEND) a sponsor of the New York Islanders, has brought Havoc to this season's games. Sports Business Daily describes the launch of the "Havoc Energy Zone," sponsored by energy drink Havoc to generate fans and enthusiasm. College students line up for hours prior to each game, according to Newsday, to buy discount tickets to the Havoc Energy Zone at each end of the stadium. The promotion, focused on young, energetic fans, started December 23.

Newsday quotes defenseman Chris Campoi as observing, "You hear people from the early '80s say they're fans because of those days. Hopefully, we can create a winning atmosphere here and have the same situation. He was amazed at the crowds waiting in line for tickets to the Havoc Energy Zone. Right Wing Trent Hunter added, "It definitely brings a little more energy into the arena."

Havoc is owned by American Enterprise Development Corp.(OTCBB:AEND). "We aim to bring fans to our product by sponsoring great athletic teams, like the Islanders," states Havoc's President, C.K. Williams. "Our support helps these young fans enjoy the game and helps build loyalty to the Havoc Energy Drink. We believe that fans will develop a strong loyalty to our energy drink because of its superior flavor and through our affiliation with the sports they enjoy," he added.

Havoc is the exclusive energy drink sponsor of the New York Islanders as well as many college conferences and professional sports teams. More information is available at our Web site: www.havocenergy.com.

Havoc Distribution, Inc. is based in Dallas, Texas. It develops, manufactures and distributes energy drink products through strong affiliations with college conferences, professional sports franchises and corporate alliances. American Enterprise Development was represented in this transaction by Sports Media, Inc. of Silvis, IL.

Safe Harbor Statement:

This news release contains certain "forward looking statements" within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934. Although the Company believes the expectations reflected in such forward looking statements are reasonable, it can provide no assurance that actual results will meet or exceed such expectations.


            

Contact Data