WICHITA, Kan., Feb. 6, 2007 (PRIME NEWSWIRE) -- The third in national branding expert Bill Gardner's series of design books -- "LogoLounge 3" -- is yet another "go to" source for national and international branding and identity trends. Gardner, president of Wichita, Kan.-based Gardner Design, co-wrote the book with Catharine Fishel.

"LogoLounge 3," published by Rockport, contains new logos from top designers and design firms worldwide. The first part of the book profiles ten top designers and spotlights their largest, newest campaigns. A handful of smaller design projects are also featured. The book's second half contains nearly 2,000 logos categorized by design (typography, people, mythology, nature, sports, etc.).

Gardner's LogoLounge series, including "LogoLounge 1" and "LogoLounge 2," is unique in the industry. The books are the first comprehensive look at identity design. In addition to the print version, readers can view and search thousands of images by keyword at the companion Web site, LogoLounge.com. LogoLounge.com is a "real-time compendium" online resource, which means it contains a concise yet comprehensive compilation of identity designs and trends. The books and Web site appeal to business people, graphic designers, marketers and anyone interested in the latest in branding and identity design.

Gardner's works and writings on corporate identity, environmental graphics and three-dimensional design have appeared in numerous design books and national periodicals, including Fortune and SmartMoney.com. He writes an annual logo trends report for Graphic Design USA, a leading professional design magazine. Gardner's design work has appeared or been featured in such industry trade magazines as Communication Arts, Print and Step Inside Design. His work has also been featured at the Museum of Modern Art, Mead Top 60 and many other national and international design exhibitions.

Gardner Design (www.gardnerdesign.com) is one of the nation's top branding firms. Gardner offers a full range of services, including corporate identity and collateral, environmental graphics, packaging, online media and more. The company has produced work for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Coleman Outdoor, Excel, Cargill Corp., Kroger, Spirit Aerosystems and many others.

Russell Public Relations 
Carolyn Russell