MILLER PLACE, N.Y., Feb. 7, 2007 (PRIME NEWSWIRE) -- Rockelle Corp. (OTCBB:RKLC), a developer, owner, operator and franchiser of quick service restaurants, cafes and food concepts, is excited to announce that the Company has signed a contract to acquire Stewart's Original Root Beer.
Under this agreement, Rockelle Corp. will acquire Stewart's Original Root Beer from its current owner, Frosted Mug Holdings, LLC. This includes all of Stewart's existing restaurants, plus its valuable and marketable product trademarks. There are approximately 50 licensed, revenue generating Stewart's locations across nine states, plus some franchised sites, all of which provide immediate or residual income to Rockelle.
This acquisition provides Rockelle the added value of the trademark rights to market all of Stewart's products including, but not limited to, Stewart's famous soda syrups, hamburgers, hot dogs and condiments, to name a few. Rockelle anticipates tapping into potential vendor and supply sources throughout the United States. The trademarked products will be mass-produced and placed in supermarkets and grocery stores across the United States.
Currently there are established food concepts, such as Cracker Barrel Restaurants, who serve Stewart's products. Rockelle plans to develop marketing programs to allow for maximum penetration into new geographies, through wholesalers and jobbers, into food and grocery chain outlets throughout the U.S.
Rockelle will be offering franchising opportunities through area development agreements as well as individual franchise location agreements. Rockelle's goal is to expand Stewart's into a national franchise chain domestically, while seeking to establish the Stewart's brand internationally.
"After many months of negotiations, I am extremely excited about this acquisition," said Gerard (Jerry) Stephan, CEO & Founder of Rockelle Corp. "Not only does it provide us with immediate revenue, but it also gives us the opportunity to expand upon the 80 year-old Stewart's brand name, increase our presence in new areas, and develop national and international distribution chains."
"We have had positive discussions with our other business alliances to permit us to combine various food concepts in single locations. These multi-food-concept arrangements will allow us to offer very attractive franchise business opportunities not currently available," added Mr. Stephan.
Rockelle Corp.'s Board of Directors expressed the following; "This has been a fun company to be associated with. We continue to watch as it grows and are amazed at how Jerry continually develops associations with major companies such as Kahala Corp, Chock full o' Nuts, Blimpie, Wal-Mart and Stewart's. We can't wait to announce what's next. This should bee an exciting year for all."
Forward-Looking Statements:
Statements released by Rockelle Corporation that are not purely historical are forward looking within the meaning of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, intentions and strategies for the future. Investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. The company's actual results could differ materially from those in such forward-looking statements. Risk factors include but are not limited to general economic, competitive, governmental and technological factors as discussed in the company's filings with the SEC on Forms 10-K, 10-Q and 8-K. The company does not undertake any responsibility to update the forward-looking statements contained in this release.