SES Effective Impacts the Bottom Line of Small and Medium Sized Businesses


MAKATI and MANILA, Philippines, Feb. 8, 2007 (PRIME NEWSWIRE) -- Clarisa Rojo, CEO of Software Effective Solutions Inc. (SES), a provider of CRM software, today announced Effective CRM suite is helping small and medium sized customers derive real value from customer relationship management implementations.

Effective is more than just a software application, it is an application that guides small and medium sized companies to perform the correct organizational analyses and changes that ultimately allow them to generate real benefits from their CRM system.

"Well thought-out business planning is key to delivering a genuine improvement in customer service," says Clarisa Rojo, CEO of SES. "Effective helps out customers identify their most profitable customers and streamline business processes. While some CRM software solutions sell a package and leave all the work to the customers, at SES we work with our customers and begin with an in-depth study of our customers' business processes. Together we build the most suitable set of tools that will allow them to save resources and enhance the experience they give to their customers. When our customers implement Effective, they are virtually forced to define specific and measurable business goals. But we also encourage our customers to introduce new work processes. We are proud to say that Effective is more than just a service application -- it actually teaches our customers how to look at and implement their enterprise CRM project to ensure that their investments bear fruit."

SES's Effective jumpstarts the CRM projects of its customers, and helps them cut the cost of handling customers, while delivering better service. "If planned correctly, these improvements impact the bottom line," adds Clarisa Rojo, CEO of SES. "The benefits of CRM systems for small and medium sized firms can be very dramatic. In small companies, even cutting the need for one office administrator can make a considerable impact.

"When our customers adopt the Effective concept, their CRM system becomes a natural part of their work, just like the telephone," says Clarisa Rojo, CEO of SES.

About Effective

Effective is a unique, technologically advanced Customer Relation Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large telecom operators, mainly in the Asia Pacific (APAC) region.

This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the internet, from outside the office.

About SES

SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Resource Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.

Forward-Looking Statements

Certain statements in this news release may contain "forward-looking" information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.


            

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