Brand Marketing Strategies, Inc. Acquires License to Introduce New Mack Truck Clothing Line
ET | Source:Brand Marketing Strategies, Inc.
107-Year-Old American Icon Lends Authenticity and Durability
Attributes to New Clothing & Accessories Line
Mack Clothing Line to be Showcased At Project Las Vegas
February 14-16, 2007
ADVISORY, Feb. 13, 2007 (PRIME NEWSWIRE) --
What: Brand Marketing Strategies, Inc. (BMS, Inc.) has acquired
the license to manufacture a line of young men's clothing
under the venerable Mack Truck brand.
The 107-year-old American iconic brand strongly reflects
such compelling American attributes as authenticity,
durability and functionality -- and all of these qualities
have been incorporated into the line's design and
performance. Mack is a full line of lifestyle clothing that
links the brand authenticity with related casual fashion
characteristics that today's active men -- aged 18 to 45 --
The line includes a full range of casual clothing items
such as T-shirts, henleys, work shirts, vests, jeans, and
outerwear including accessories like baseball hats,
skullcaps, and belt buckles -- called "Genuine Parts" all
bearing the Mack logo and its distinctive trademarks. In
keeping with the brand's heritage and reputation for
dependability, individual items are strategically
reinforced to enhance their wearability and impart a sense
of refined, time-worn ruggedness and classic style.
Where: Project Las Vegas (www.projectshow.com)
The Sands EXPO and Convention Center
201 East Sands Avenue
Las Vegas, NV 89109
When: February 14-16, 2007
10:00 a.m. -- 6:00 p.m. (5:00 p.m. on Fri.)
Who: Paul Cassilo, President, BMS, Inc.
Toinette Duboski, Vice President, General Merchandising
Manager, BMS, Inc.
BMS, Inc. at 1.866.358.6080.
Contacts: Deborah Burns, 203.705.9207 (office), 203.257.3163 (cell),
Charity Proto, 203.705.9209 (office), 203.521.7533 (cell),
Corey Elias, 203.705.9214 (office), 603.548.7312 (cell),
Web site: www.wearmack.com
The Brand Marketing Strategies, Inc. logo is available at
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