107-Year-Old American Icon Lends Authenticity and Durability Attributes to New Clothing & Accessories Line Mack Clothing Line to be Showcased At Project Las Vegas February 14-16, 2007 ADVISORY, Feb. 13, 2007 (PRIME NEWSWIRE) -- What: Brand Marketing Strategies, Inc. (BMS, Inc.) has acquired the license to manufacture a line of young men's clothing under the venerable Mack Truck brand. The 107-year-old American iconic brand strongly reflects such compelling American attributes as authenticity, durability and functionality -- and all of these qualities have been incorporated into the line's design and performance. Mack is a full line of lifestyle clothing that links the brand authenticity with related casual fashion characteristics that today's active men -- aged 18 to 45 -- demand. The line includes a full range of casual clothing items such as T-shirts, henleys, work shirts, vests, jeans, and outerwear including accessories like baseball hats, skullcaps, and belt buckles -- called "Genuine Parts" all bearing the Mack logo and its distinctive trademarks. In keeping with the brand's heritage and reputation for dependability, individual items are strategically reinforced to enhance their wearability and impart a sense of refined, time-worn ruggedness and classic style. Where: Project Las Vegas (www.projectshow.com) The Sands EXPO and Convention Center Booth 1913 201 East Sands Avenue Las Vegas, NV 89109 When: February 14-16, 2007 10:00 a.m. -- 6:00 p.m. (5:00 p.m. on Fri.) Who: Paul Cassilo, President, BMS, Inc. Toinette Duboski, Vice President, General Merchandising Manager, BMS, Inc. BMS, Inc. at 1.866.358.6080. Press Contacts: Deborah Burns, 203.705.9207 (office), 203.257.3163 (cell), dburns@creativepartners.com Charity Proto, 203.705.9209 (office), 203.521.7533 (cell), cproto@creativepartners.com Corey Elias, 203.705.9214 (office), 603.548.7312 (cell), celias@creativepartners.com Web site: www.wearmack.com The Brand Marketing Strategies, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3302
Brand Marketing Strategies, Inc. Acquires License to Introduce New Mack Truck Clothing Line
| Source: Brand Marketing Strategies, Inc.