Brand Marketing Strategies, Inc. Acquires License to



     107-Year-Old American Icon Lends Authenticity and Durability
            Attributes to New Clothing & Accessories Line


       Mack Clothing Line to be Showcased At Project Las Vegas
                        February 14-16, 2007

 ADVISORY, Feb. 13, 2007 (PRIME NEWSWIRE) --

 What:      Brand Marketing Strategies, Inc. (BMS, Inc.) has acquired
            the license to manufacture a line of young men's clothing
            under the venerable Mack Truck brand.

            The 107-year-old American iconic brand strongly reflects
            such compelling American attributes as authenticity,
            durability and functionality -- and all of these qualities
            have been incorporated into the line's design and
            performance. Mack is a full line of lifestyle clothing that
            links the brand authenticity with related casual fashion
            characteristics that today's active men -- aged 18 to 45 --
            demand.

            The line includes a full range of casual clothing items 
            such as T-shirts, henleys, work shirts, vests, jeans, and
            outerwear including accessories like baseball hats,
            skullcaps, and belt buckles -- called "Genuine Parts" all
            bearing the Mack logo and its distinctive trademarks. In
            keeping with the brand's heritage and reputation for
            dependability, individual items are strategically 
            reinforced to enhance their wearability and impart a sense 
            of refined, time-worn ruggedness and classic style.

 Where:     Project Las Vegas (www.projectshow.com)
            The Sands EXPO and Convention Center
            Booth 1913
            201 East Sands Avenue
            Las Vegas, NV 89109

 When:      February 14-16, 2007
            10:00 a.m. -- 6:00 p.m. (5:00 p.m. on Fri.)

 Who:       Paul Cassilo, President, BMS, Inc.
            Toinette Duboski, Vice President, General Merchandising
              Manager, BMS, Inc.
            BMS, Inc. at 1.866.358.6080.

 Press
 Contacts:  Deborah Burns, 203.705.9207 (office), 203.257.3163 (cell),
              dburns@creativepartners.com
            Charity Proto, 203.705.9209 (office), 203.521.7533 (cell),
              cproto@creativepartners.com
            Corey Elias, 203.705.9214 (office), 603.548.7312 (cell),
              celias@creativepartners.com

 Web site:  www.wearmack.com

 The Brand Marketing Strategies, Inc. logo is available at  
 http://www.primenewswire.com/newsroom/prs/?pkgid=3302
Brand Marketing Strategies, Inc. Acquires License to Introduce New Mack Truck Clothing Line

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