MINNEAPOLIS, Feb. 13, 2007 (PRIME NEWSWIRE) -- Wireless Ronin Technologies (Nasdaq:RNIN), a Minneapolis-based digital signage provider, today announced that home furnishings retailer Gabberts and the Overseas Military Sales Group (OMSG) implemented the RoninCast dynamic digital signage software as a tool to improve the shopping experience.
"Our clients are realizing the benefits of our RoninCast software by implementing the technology as an interactive sales tool. That is what makes our work with Gabberts and OMSG particularly noteworthy," said Jeffrey Mack, president and CEO of Wireless Ronin Technologies. "RoninCast provides sales training, product selection and sales assistance on one, interactive platform with the singular goal of providing the customer with a better shopping experience."
Gabberts, a Minneapolis-based fine furnishings retailer and Design Studio, has incorporated RoninCast digital signage software in their new showroom opening on February 16, 2007. RoninCast touch screens will be used in the Gabberts Inspiration Center to help customers visualize home furnishing options in collaboration with their Gabberts professional. This technology allows interior designers and consultants to better understand the desires of their clients and enhance the sales process.
The Overseas Military Sales Group (OMSG), which sells vehicles to military personnel stationed overseas, has also added digital signage to their sales process on U.S. Navy ships and military bases. Their interactive kiosks, driven by RoninCast, work as living catalogs with which users can navigate without assistance to select the makes, models and options for their cars or motorcycles. The kiosks record their preferences and contact information, which is retrieved by OMSG and used in their follow-up communication.
"When you can add a higher level of confidence for your customers' purchase decisions, they walk away with a better feeling about their experience and the business in general," added Mr. Mack. "We developed custom software for the RoninCast system to best suit the special demands of these unique types of digital signage environments and expect that this form of implementation will continue to be a major focus for clients that need to meet customer, sales and corporate needs with an all-in-one solution."
About Wireless Ronin Technologies
Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast, a complete software solution designed to address the evolving digital signage marketplace. RoninCast provides clients with the ability to manage a digital signage network from one-central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. An array of services is offered by Wireless Ronin to support RoninCast including consulting, creative development, project management, installation, and training. The company's common stock is traded on the NASDAQ Capital Market under the symbol "RNIN".
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