MOUNTAIN VIEW, Calif., Feb. 14, 2007 (PRIME NEWSWIRE) -- Callbright, the leader in total call management, today announced an agreement to provide service to the entire collection of Sonic Automotive dealerships nationwide. Callbright's outstanding service and support, combined with the latest advancements in call management technology, was the impetus for Sonic to expand their partnership with Callbright.
Callbright began providing call management services to Sonic dealerships on an individual basis two years ago. During that time, over two-thirds of the Sonic sites began utilizing the Callbright solution. Incorporating Callbright's services across the remaining dealership group now offers Sonic the consistency and convenience of having one call management provider.
Sonic Automotive, the third largest dealership group in the U.S., will utilize the reporting features of the Callbright system to monitor and evaluate dealership statistics on national, regional, and individual levels. And since Callbright integrates with CRM and lead management software, Sonic dealerships will gain additional efficiencies by having their call records automatically posted into their CRM program.
Ben Pingree, Director of Marketing for Sonic, states, "Over the years, Callbright has proven to be a valuable partner for our call tracking needs. Their responsiveness in terms of training and support, coupled with their determination to meet the individual needs of each dealership, have made them an important aspect of our business strategy. Teaming up with Callbright on a national scale was not only a logical decision, but also a critical part of our business plan for 2007."
About Callbright
Callbright, based in Houston, Texas, provides complete, real-time telephone communication management via web-based tools that capitalize on cutting-edge technologies. Callbright has recently incorporated Clickable Technology into its Total Call Management solution. With tools that enable you to track advertising effectiveness through telephone responses, record and monitor both inbound and outbound calls, and send broadcast messages, Callbright helps businesses optimize marketing investments and enhances customer relationships. Additionally, training features provided through the Callbright system help establish accountability and improve the performance of personnel, ultimately leading to increased profitability.
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