LOS ANGELES, Feb. 16, 2007 (PRIME NEWSWIRE) -- Vertical Branding, Inc. (OTCBB:VBDG) announced today that it had a record month for shipments of its exclusive and proprietary product lines in both its direct to consumer and retail business operations. In January 2007 the Company shipped over $5.7 million of products to its customers. This represents a record month for the Company in terms of shipments, based on preliminary un-audited numbers.
The Company's direct to consumer shipments, generated from its television, online and print advertising and marketing campaigns, totaled over $3,500,000, in January, net of returns. This represents over 97,000 individual orders for the Company's products including Hercules Hook(tm), Zorbeez(tm), True Ceramic Pro(tm), Starmaker(tm) Cosmetics, and DermaFresh's Youth Factor(tm).
Retail shipments in January also were strong contributors to Vertical Branding's record month, totaling over $2,200,000 based on preliminary un-audited figures. These shipments represent a number of the Company's ongoing Retail SKU's shipped to twenty five different regular retail accounts in January 2007. Vertical Branding, Inc. retail SKU's include Hercules Hook(tm) DermaFresh (tm) skin care products, Extreme Beam(tm) Special Forces LED Flashlight, StarMaker(tm) cosmetics, and PetVac(tm).
"The $5.7 million dollars in shipments is a tribute not only to the strength of our marketing strategies and the inherent appeal of our product lines, but also to the ability, expertise and teamwork of our terrific retail sales team, our marketing department and our operations team," said Alan H. Gerson, President and Chief Operating Officer, Vertical Branding, Inc.
About Vertical Branding, Inc.
Vertical Branding, Inc. is a consumer products, branding, and marketing and distribution company. We use an integrated and vertical marketing approach and utilize a variety of media channels including television, online media and print advertising to drive direct to consumer sales as well as retail, catalog and international product distribution. Our focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care and house-ware product categories.
Certain statements in this presentation may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements of fact, included in this presentation, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Events that may arise could prevent the implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-KSB filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at www.sec.gov). The company undertakes no obligation to publicly update or revise any statements in this presentation whether as a result of new information, future events or otherwise.