GOLDEN, Colo., Feb. 20, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced it successfully launched its new Boondoggle Sports Network DayGame this Sunday in conjunction with the NASCAR's Daytona 500 and the NBA All-star Game.
The new DayGame Pickem contest allows establishments across the country running the Boondoggle Sports Network to provide their patrons with a play along game and compete against others inside the establishment during the event. The guests' selections are displayed on televisions inside the restaurant on a personalized leaderboard. The contests use real-time statistical feeds and the restaurants award prizes to the contests winners.
Boondoggle Sports Network (BSN) offers establishments year-round interactive fantasy sports, sports trivia and sports news entertainment that is delivered via the Internet and displayed on television monitors. BSN increases traffic, brings patrons back to their favorite sports bar and promotes higher revenues for our growing client list sports bars and restaurants.
John Huemoeller, CEO of HumWare, commented, "This new DayGame extends our product offering exponentially by giving us the ability to run contests in conjunction with any event. Initial results are showing that the contests are keeping patrons in their seats longer and they're spending more money at their favorite establishment."
About HumWare Media Corporation
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company primarily operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). BSN is a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers.
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