BRADENTON, Fla., Feb. 20, 2007 (PRIME NEWSWIRE) -- nFinanSe Inc. (OTCBB:NFSE) today launched its new "People's Choice" line of instant issue nFinanSe(tm) Discover(r) Network Gift Cards. The "People's Choice" line of products will be sold nationwide and carry the Discover(r) Network acceptance mark.
"I recently heard the following from a retailer, 'gift cards are gift cards.all association gift cards are the same, until I saw the nFinanSe(tm) Discover(r) Network Gift Cards'. Why the sudden change of heart? We believe that historically, card associations have not developed a gift card product that addressed the needs of today's consumers - accessibility, convenience and style. Our cards address the consumers wants and needs - hence, the 'People's Choice'," stated Clare Morgan, nFinanSe's Vice President of Marketing.
The nFinanSe(tm) Gift Cards have the following features and benefits:
* Instantly issued gift cards for immediate use * English or Spanish packaging * Stylish and trendsetting card designs * "Free.of course!" Customer Service available 24/7 * English or Spanish speaking customer service agents * For use everywhere Discover(r) Network cards are accepted
According to Jerry Uffner, nFinanSe's Senior Vice President of Sales, "One of the largest and fastest growing segments of consumers in the United States is Spanish-speaking. Many of these individuals are recent immigrants or guest workers who sometimes feel more comfortable doing their shopping and conducting financial transactions in their first language - Spanish. I searched several retailers and couldn't find any Spanish language gift cards available for purchase. By providing the retail packaging and point-of-purchase marketing materials in English and Spanish, our distributors and merchants can offer nFinanSe(tm) Gift Cards in both languages, making the 'People's Choice' gift card accessible to native speakers of both languages."
"Additionally, once an nFinanSe(tm) Gift Card has been purchased, it is ready to use right then and there, as opposed to association gift cards which are sometimes instantly issued and sometimes, require various methods of activation prior to use. By being instantly issued, nFinanSe(tm) Gift Cards provide a convenient solution for both the purchaser and the recipient - instant gratification," continued Mr. Uffner.
"Furthermore, there is a huge difference between the style and design of card association gift cards versus retail store gift cards. Frankly, when placed side by side, the association gift cards resemble more traditional and bland ATM cards, whereas the retail store gift cards are colorful and designed to attract consumer attention. To make our gift cards look as colorful and exciting as typical retail gift cards, we hired an outside creative agency to come up with unique and trendy gift card designs that consumers would be proud to give as a gift to a friend or family member," added Ms. Morgan.
"Finally, our nFinanSe(tm) Discover(r) Network Gift Cards, as with our general spend cards and all of our products, enjoy 'Free.of course!' Customer Service. Gift card recipients can actually access a 'living, breathing person' quickly and easily in order to help them with any questions, 24 hours a day, 7 days a week at no charge. This is part of our ongoing commitment as 'The People's Choice' to bring products to market which are demonstrably superior and pleasingly different," concluded Mr. Uffner.
About nFinanSe Inc.
nFinanSe Inc. is an innovative financial services company and provider of stored value and prepaid card solutions headquartered in Bradenton, Florida. nFinanSe has developed the nFinanSe Network, a secure, reliable, point of sale (POS) and PC based software platform that connects retail merchants with multiple stored value prepaid card processors and issuing banks. nFinanSe owns and operates the nFinanSe Network as a standardized, national network of stored value and prepaid card cash load stations located throughout the United States.
"Safe Harbor" Statement under Private Securities Litigation Reform Act of 1995
This press release contains certain forward-looking statements based on the Company's current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements in this press release include statements regarding the Company's expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. Forward-looking statements in this release are based on information available to the Company as of the date hereof. The Company's actual results may differ materially from those stated or implied in such forward-looking statements due to risks and uncertainties associated with the Company's business, which include the Company's ability to execute its business strategy and the other risk factors disclosed in the Annual Report on Form 10-K for the year ended September 30, 2006 on file with the Securities and Exchange Commission. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.