Fotolog Surpasses 200 Million Photos Posted

Unique One-Post-Per-Day Rule Drives Quality and Participation

| Source: Fotolog, Inc.

   World's No. 1 Photo-Sharing Website and No. 3 Social Networking Site
                  Fueled by 100 Percent Viral Growth

NEW YORK, Feb. 20, 2007 (PRIME NEWSWIRE) -- FOTOLOG(tm) (, the world's largest photo-blogging community and the third most trafficked social media network on the Internet, announced today that the site has passed 200 million photos posted, even with its unique one-per-day posting rule. With members in 200 countries, Fotolog has grown 100 percent virally since its founding in 2002, with no marketing or member incentives. The site has ranked among the top 30 (currently No. 23) in the Alexa Global 500 of most-trafficked websites since October 2006.

John Borthwick, Chief Executive Officer of Fotolog, Inc., said, "Fotolog is uniquely positioned at the intersection of digital photography, social networking and blogging. We created this environment specifically to encourage members to interact around expressive, continually refreshed images that are much easier to maintain and enjoy than a text blog. This pioneering model has driven our explosive organic growth worldwide."

Continued Borthwick, "Fotolog's success in creating personal feedback and community -- social capital -- is allowing us and other social media networking sites to overtake networks that are simply media- or tool-driven and therefore risk becoming passing fads or technologically obsolete. Our one-post-per-day rule, rather than inhibiting growth, ensures quality and generates exceptional usage by increasing the chance of a photo being seen and by attracting positive comments."

About Fotolog, Inc.

Fotolog, Inc., the world's largest photo-blogging community and the third most actively-used social network on the Internet, has become a global cultural phenomenon. Six and a half million member accounts from more than 200 countries have shared more than 200 million photos since its inception in October 2002. Fotolog provides a platform for members to share experiences and connect with others across the globe by bringing together the power of digital photography, social networking and blogging to attract and entertain in a unique and captive user experience.

Joanne Lessner