Bang & Olufsen a/s launches three new key products


In keeping with the expectations stated in the 2005/06 annual report, Bang &
Olufsen is launching BeoVision 9 in all major markets over the coming weeks.
This new, global flat screen flagship has a 50” plasma screen, fast picture
engine and a powerful centre loudspeaker as well as an integrated hard disk and
multi-media PC technology - all controlled with Bang & Olufsen's simple remote
control. Reactions from initial markets show that BeoVision 9 has been well
received by dealers and customers. 

As planned, Bang & Olufsen's latest loudspeaker, BeoLab 9, has now also been
launched in all key markets. BeoLab 9 offers Bang & Olufsen's advanced lens
technology and a particularly powerful amplifier based on ICEpower-techology.
The loudspeaker has also been positively received by dealers and customers. 

Finally, the launch of the new TV, Beovision 8, has taken place in Denmark and
will be followed by roll-out across Europe over the coming months. Aimed at
customers previously attracted to Bang & Olufsen's classic MX-TV, the new TV
initially comes in a 26” version with a 32” becoming available shortly after.
Expectations for BeoVision 8 are high. 

The effect of the three launches on the current year is included in the
previously announced sales and result forecast. The three products are expected
to contribute significantly to the positive development of the Group over the
coming years. 
 


Torben Ballegaard Sørensen
President, CEO

For further information: President, CEO, Torben Ballegaard Sørensen, tel.: +45
9684 5000.

Attachments

bo_0609_fuk.pdf