STAMFORD, Conn., Feb. 28, 2007 (PRIME NEWSWIRE) -- BroadReach Partners Inc., the leading firm in business development, today announced that it has extended its relationship with Ariba, Inc., the leading spend management solutions provider. BroadReach has been working with Ariba since 2002 to enhance Ariba's sales pipeline throughout North America.
"Spend management is a critical business imperative for companies of all types and sizes," said Neil Lustig, SVP & General Manager, North America, Ariba. "By continuing to work with BroadReach, we can expand the number of companies we reach and the value that our solutions deliver."
Going into 2006, Ariba evaluated BroadReach's capabilities and value against several competitors. "BroadReach consistently provides us with substantial quality sales leads and has a proven track record of exceeding the performance targets that we set by more than 20 percent," said Christine Crandell, Vice President of Marketing, Ariba. "After a thorough evaluation of other solutions, BroadReach remained the logical choice for Ariba."
Now in its fifth year working for Ariba, BroadReach extends its clients' North American sales and field marketing operations by presenting its portfolio of software and solutions to senior level leaders in finance, operations, and supply management. The BroadReach role is to build relationships with Ariba's target markets and is measured by the quality and value of the sales opportunities it produces.
BroadReach operates as an extension of Ariba's sales and marketing team. For each opportunity cultivated, the BroadReach Business Development Associate will focus on further developing the relationship to help move the deal forward by initiating a dialogue with new decision makers, maintaining contact with the prospect between buying stages, or connecting with a particular individual.
BroadReach collaborates several times each week with Ariba's Field Marketing staff and monthly with the Regional sales management, as well as facilitating quarterly executive reviews with Ariba's General Manager for the Americas and Vice President of Marketing.
About BroadReach Partners Inc.
BroadReach Partners Inc. increases client sales and decreases their cost of sales. Through a unique program of sales pipeline development, prospect nurturing, and integration with field marketing, the firm's clients close more deals faster and chase fewer stray leads. In business since 1993, BroadReach has worked for more than 100 companies in software, services and solutions; consulting; outsourcing; financial services; healthcare; marketing services and market research. These clients use relationship selling for their six-figure and larger solutions aimed at high-level executives. The BroadReach professional staff averages over 25 years of business experience. To learn more, call 1-800-919-1188 and visit www.BroadReachPartnersInc.com.
About Ariba, Inc.
Ariba, Inc. is the leading provider of spend management solutions to help companies realize rapid and sustainable bottom line results. Successful companies around the world in every industry use Ariba Spend Management(tm) software and services. Ariba can be contacted in the U.S. at 1.650.390.1000 or at www.ariba.com.