LOS ANGELES, March 5, 2007 (PRIME NEWSWIRE) -- ABC News' award-winning Good Morning America program, hosted by Diane Sawyer and Robin Roberts, aired a consumer report on Friday, March 2, 2007 entitled "Putting Infomercial Products to the Test: Do They Really Work?" The segment tested various consumer products that are marketed through infomercials, including Vertical Branding Inc.'s (OTCBB:VBDG) Hercules Hook,(tm) which was the featured product. Robin Roberts tested the Hercules Hook(tm) to verify its claim that it is "The easiest way to hang pictures, mirrors, shelves, and just about everything," Roberts gave the product an "A" rating, stating, "I love this product! It does what it says it will, and the infomercial scores points for visually explaining how the product works."
Vertical Branding Inc. (OTCBB:VBDG) has been actively branding and marketing its Hercules Hook(tm) Product to television and Internet audiences and through most major national retailers. The Hercules Hook(tm) is a unique wall-hanging device intended for use in hanging pictures, mirrors, and shelves, including oversized and heavy items. The Hercules Hook(tm) is easily installed without the use of hammers, nails or drills. (For additional product information, visit www.herculeshook.com.)
"We are very pleased that ABC News' Good Morning America program elected to feature Hercules Hook(tm) and awarded it an 'A' rating during its 'Putting Infomercial Products to the Test' segment," stated Alan H. Gerson, President and Chief Operating Officer of Vertical Branding, Inc. "I spent many years in the TV Network business and I know first-hand the high standards of ABC News. We are very proud that the producers of such a highly respected program have found the Hercules Hook(tm) to be a product worthy of recommendation to their loyal viewers."
John Cammarano, President of Adsouth Marketing, LLC, the retail distribution division of Vertical Branding, said, "The Hercules Hook(tm) product line has found its place on the shelves of major retailers nationwide. Our retail sales remain strong and we believe that the Hercules Hook(tm) will become an evergreen product with many leading mass market retailers."
"The eager reception of Hercules Hook(tm) at retail is matched by continuing strong media sales through the Company's two minute television commercial and our Internet marketing efforts," stated Nancy Duitch, CEO of Vertical Branding, Inc. "Our media consumers have not only continued to purchase this product, but we have been able to develop a strong continuity program which extends the life of our product offering. Our layered approach to revenue generation using direct to consumer media, retail and continuity programs is the hallmark of our ongoing consumer products marketing strategy."
About Vertical Branding, Inc.
Vertical Branding, Inc. is a consumer products, branding, marketing, and distribution company. The Company uses an integrated and vertical marketing approach and utilizes a variety of media channels including television, online media and print advertising to drive direct-to-consumer sales as well as retail, catalog and international product distribution. Vertical Branding, Inc.'s focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care, and house-ware product categories (www.verticalbranding.com).
Certain statements in this presentation may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements of fact, included in this presentation, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Events that may arise could prevent the implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-KSB filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at www.sec.gov) The Company undertakes no obligation to publicly update or revise any statements in this presentation whether as a result of new information, future events or otherwise.