ELGIN, Ill., March 6, 2007 (PRIME NEWSWIRE) -- "People should think things out fresh and not just accept conventional terms and the conventional way of doing things." (Buckminster Fuller (1895-1983), American inventor, poet, and philosopher.)
Even after almost two decades in business, the publisher and staff of Village Profile, parent company of College Town Profile, aren't content to accept the conventional way of doing things and so continue to reinvent the custom publishing industry.
Its latest innovation brings the traditional campus/community profile from the dorm room desk to computer desktops across the campus, by converting the full-color print publication into a digital version accessible online on the university publication website, in CD form and via wireless access through its Traditional-to-Digital Convergence Publishing Program(tm). Patent Pending technology.
Wright State University in Dayton, Ohio, with more than 18,000 students, was the first university in the U.S. to employ College Town Profile's Convergence Publishing Program(tm).
Observing its 40th anniversary, WSU partnered with College Town Profile to produce a commemorative anniversary edition of its publication, in January 2007. The Albertson College (Caldwell, Idaho) College Town Profile will also be published early in 2007.
Other colleges and universities that are producing publications in cooperation with College Town Profile include the University of Missouri/Columbia; seven Hamilton Colleges in Nebraska and Iowa; and Kishwaukee College in Illinois.
With an ever-increasing number of institutions, businesses, and organizations -- local as well as national marketers -- jumping on board the online train, College Town Profile's digital publishing programs are getting close scrutiny by colleges and universities nationwide, all available at no cost to Universities.
According to a survey by the American Advertising Federation, forty-two percent of those surveyed cited online media as offering the highest return on investment of any form of media." (Just an Online Minute, MediaPost, June 19, 2006.)
As one of the early adopters of communication technology, Village Profile, the parent company of College Town Profile (now the nation's largest Chamber publisher; its roster of clients numbers more than 1,100), continued to expand on traditional Chamber publishing and was the first, in 1995, to put its publications on the Internet at www.villageprofile.com.
In 2002, Village Profile raised the bar again when it introduced eBooks; and again in 2003 with the introduction of its exclusive Convergence Publishing Program(tm) that introduced the exciting possibilities available through wireless communication technology.
Now, Village Profile's publishing subsidiary College Town Profile brings its Convergence Publishing Program(tm) sophisticated communications tools to college campuses.
The entire editorial content of the print magazine or map is duplicated online as a bonus publication website and on eBooks downloadable to computer desktops. The most dynamic component of the program provides wireless access to the entire university directory -- faculty and administrative staff -- accessible via web-enabled cell phones, smart phones and other wireless devices through College Town Profile's mobile portal at www.vpmobile.us.
Since these convergence programs have debuted, more benefits have been added to the university's "communication tool box:" College Town Profile's Traditional-to-Digital(tm) Convergence Publishing Program(tm). The New View eBook(tm) can be previewed online at collegetownprofile.com.
The College Town Profile new Mobile Map Publishing Program(tm) provides wireless access to a mobile business directory of participating advertisers. Advertisers also receive wireless links to their websites, business locator maps, and real-time direct dial-up via cell and smart phones. The University receives wireless links to its university directory and Campus Locator Maps.
On its partnership with College Town Profile, Bill Shepard, Student Union Director for Wright State University, said, "College Town's Convergence Publishing Program(tm) allows us to reach students and campus guests in formats ranging from traditional glossy print material to the cutting edge e-books that students love downloading online to their PDAs, cell phones and Blackberrys. It has given WSU yet another benefit to offer prospective students, and lets them know we are an innovative university environment."
For more information visit www.collegetownprofile.com to see or learn more about our Convergence Publishing Program(tm) for Universities and Colleges; and www.villageprofile.com to virtually visit more than 1,100 communities that are now online on the Community Profile Network. Email or call David Harris, Vice President at 800-600-0134 ext. 664, dharris@CollegeTownProfilemail.com, to arrange a personal presentation.
For a high resolution photo, please click http://www.vp-mobile.com/webpromos/cpt_coffeetable.html