LAKE FOREST, Calif., March 13, 2007 (PRIME NEWSWIRE) -- etnies and etnies Girl are officially launching the Club Tattoo collaboration shoes for fall 2007 with a little help from Linkin Park lead singer and Club Tattoo co-founder Chester Bennington this week. Bennington will host an exclusive invite-only party, "Le Musee Tattoo," in the art gallery of the etnies New York showroom on Thursday, March 15, from 9:00 p.m. to midnight, featuring the shoes, tattoo artwork, tattooed models and live tattoo demonstrations.
"I'm really excited about the collaboration because it gives us a chance to blend our mutual passion for art, body and lifestyle in a unique way," said Bennington. "etnies and Club Tattoo live what we do, love what we do and together we've created a perfect connection between body art and street style."
Inspired by art, self-expression, individuality and skateboarding, all of the shoes feature traditional tattoo artwork and are available in two vulcanized styles, the popular "Bernie" and "Fakie," for both men and women. The shoes will be available in stores in June.
For Girls
The women's Bernie shoe has a rose design which is derived from a passion for femininity. A common choice for representing a diverse attitude regarding integrating body art into lifestyle, the art is traditional in nature, with a modern flair. The women's Fakie shoe features a dove which symbolizes peace and tranquility. It is a very traditional tattoo art design with an updated twist.
For Guys
Both men's shoe styles utilize traditional Japanese art and a variation on a dragon design. The Bernie integrates a Koi fish with a dragon which represents courage, luck and strength in Eastern culture. The Fakie continues the traditional Eastern art theme with a design that depicts an ancient perspective of a mythical creature that often protects and symbolizes strength.
"With our core in skateboarding, etnies and etnies Girl are rooted in individuality and self-expression. For fall 2007, we collaborated with like-minded artists, like Chester and Club Tattoo, who share our passion," said Eladio Correa, etnies brand marketing manager. etnies Girl Brand Marketing Manager Julie Shumaker added: "Club Tattoo has allowed us to work together to create something unique for our current consumers and to reach out and expose the brand to new audiences."
Chester Bennington founded Club Tattoo with friend Sean Dowdell in 1995. The now renowned tattoo shop has locations in Phoenix and their newest location opening in Las Vegas' newest casino on the strip, the Cosmopolitan, in spring 2008. Club Tattoo has plans for expansion globally, and has come to be known for its artistry and professionalism.
About etnies
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com.
About etnies Girl
etnies Girl is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies Girl is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006 "etnies Girls Get on Board," an all-girls series of instructional clinics, was launched across the globe. For more information, visit www.etniesgirl.com.