Extraordinary General Meeting held on March 14th, 2007

Extraordinary General Meeting held on March 14th, 2007

An Extraordinary General Meeting was held on March 14th, 2007. The following
decisions were made:

Approval of the Board's decision to issue convertible debentures

The General Meeting decided to approve the decision from February 19th, 2007 by
the Board to issue convertible debentures. The right to subscribe to the
convertible debentures shall be by Straumur-Burdarás Fjárfestingabanki hf ( SEK
50M), Alted AB (SEK 12.45M) and for Monterro Holdings Ltd (SEK 12,45M) Through
the loans, Pricer shall borrow not more than SEK 74,900,000. Conversion to class
B shares can be made until March 30th, 2009 at a conversion price of SEK 0,70.

Incentive programme

The General Meeting decided to issue 30,000,000 warrants and otherwise approve
the introduction of a global incentive program for employees in Pricer.

Each warrant shall, during the period until June 30th, 2011, give entitlement to
subscription to one new class B share. The subscription price shall be 110 per
cent of the last average price paid for the Company's B share during ten trading
days immediately after the day of the Extraordinary General Meeting. The right
to subscribe for the warrants shall only be for the wholly-owned subsidiary
company, Pricer Communication AB, and shall be used for a warrant programme in
accordance with the warrant plan proposed by the Board.

Election of new Board Member 

Mr Akbar Seddigh was elected as a new member of the Board of Pricer. Akbar
Seddigh is Chairman of the Board of Elekta AB, Hedson Technologies AB, Mentice
AB and Ortivus AB, and Member of the Boards of, among others, Affärsstrategerna
AB, Biolight International AB and Tobii Technology AB. Margareta Norell
Bergendahl has decided to leave the Board.

For further information, please contact:
Jan Forssjö, President and CEO, Pricer AB:
+46 8 505 582 00

Pricer offers solutions for more efficient and secure price information through
electronic information systems to the retail industry. The Pricer system
significantly improves consumer benefit and store productivity. Pricer, founded
in 1991 in Uppsala, Sweden, is the leading supplier of electronic display and
information systems to the retail industry. 

Offering the most complete ESL solution Pricer has over 3,000 installations
across three continents. Customers include many of the world's top retailers and
some of the foremost retail chains in Europe, Japan and the USA. Pricer, in
co-operation with qualified partners, offers a totally integrated solution
together with supplementary products, applications and services.

Pricer AB (publ) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit Pricer´s website. A subscription service for online
news releases via e-mail is available on the website.

Pricer AB (publ)
Bergkällavägen 20-22
SE-192 79 Sollentuna

Website: www.pricer.com
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993