Observer proposes to changes the company’s name to Cision at their Annual General Meeting

Observer proposes to changes the company's name to Cision at their Annual
General Meeting

Observer proposes to changes the company's name to Cision at their Annual
General Meeting. The change signifies that Observer, that today operates
internationally under ten different company names, gets one common name and a
uniform profile across all markets.

The large number of names in the Group has counteracted synergies and was
therefore an important issue that was addressed in the revised strategy that was
presented in August. 
To gain better leverage from the international presence and to be an obvious
partner to large and international clients, the Board of Directors proposes a
new, common name for all companies within the Group.

“Today there is a strong demand for international solutions. Operating under a
common brand, we enhance our global leadership, increase efficiency and move
towards services with analyzed information. This strengthens our competitiveness
and creates better conditions for profitable growth”, says Niklas Flyborg,
President and CEO of Observer.


Observer AB (publ)

For further information, please contact:

Niklas Flyborg, President & CEO, telephone: +46 8 507 410 10 
e-mail: niklas.flyborg@observergroup.com  


Observer improves clients' performance through integrated services and software
solutions for reputation and campaign management, media monitoring and research
of media contacts. 

Observer AB is quoted on the Nordic Exchange and has approx. 20 000
shareholders. The company has around 2,700 employees and a turnover of  SEK 1.9
billion in 2006. Observer operates in the US, UK, Sweden, Canada, Germany,
Norway, Finland, Denmark, Portugal and Lithuania.