RAPALA'S ANNUAL REPORT 2006 PUBLISHED

Rapala VMC Corporation      STOCK EXCHANGE ANNOUNCEMENT         1(1)            
                            March 19, 2007                                      


RAPALA'S ANNUAL REPORT 2006 PUBLISHED                                           

Rapala VMC Corporation's Annual Report 2006 has been published in English and   
Finnish. A printed version of the Annual Report can be ordered by e-mail from   
netta.jayasekara@rapala.fi or by telephone on +358 9 7562 5436 (Ms Netta        
Jayasekara).                                                                    

The Annual Report can also be ordered or downloaded as a PDF file from the      
company's web site at www.rapala.com.                                           

Rapala VMC Corporation                                                          

Jouni Grönroos                                                                  
Chief Financial Officer                                                         


DISTRIBUTION                                                                    
Helsinki Stock Exchange                                                         
Main Media                                                                      


Rapala VMC Corporation is a leading fishing tackle company and the global market
leader in the fishing lures, treble hooks and fishing related knives and tools. 
The Group also has a strong global position in other fishing categories. The    
Group has its own distribution companies in all the main markets and the
largest distribution network in the industry. The main manufacturing facilities
are located in Finland, France, Ireland, Estonia and China. The Group brand
portfolio includes the leading brand in the industry, Rapala, and other global
brands like VMC, Storm, Blue Fox, Luhr Jensen, Williamson and Marttiini. The
Group, with net sales of EUR 227 million in 2006, employs some 4,000 people in
29 countries.