The media raved about the Doro Pink Diamond home telephone last year. It was
such a success that it never made it onto the shelves of the Doro warehouse
before the limited batch was completely sold out. Following huge pressure from
both retailers and private individuals, Doro will now launch two new telephones
in this successful colour, the “Pink Selection”.
Swedish homes are becoming increasingly interested in colourful home furnishing
items, not least telephones. Once considered a practical and impersonal means
of communication, the telephone is now seen as a natural part of the home. Home
telephones are swapped more often for newer models that better suit our
surroundings in the same way as furniture, lamps and curtains are swapped as
soon as we tire of them.
- Considering the amazing success we experienced last year, it would be foolish
not to launch new pink versions of our telephones. Our consumer surveys have
shown clear signs that colour and design play a larger role, but we had no idea
that there would be this level of interest, says Fredrik Forssell, Marketing
Director at Doro.
Doro Pink Selection consists of the cordless Doro 525 pink telephone and the
Doro 509c pink wall telephone. The telephones have been given an attractive
pink nuance that makes them stand out while helping create a modern, cheerful
and lively feeling in the home.
- Who said that home phones should be grey and impersonal? It does not
necessarily need to be packed full of the latest and most advanced technology,
either. Doro focuses on combining relevant functions with various types of user
areas. We also try to introduce products with a fresh, aesthetically pleasing
design, says Fredrik Forssell.
Doro 525 pink and Doro 509c pink are sold by home electronics retailers
throughout Sweden and cost around SEK 450 and SEK 250 respectively.
Read more about the new Pink Selection at: www.doro.se
For further information, please contact:
Fredrik Forssell, Marketing Director at Doro, e-post: fredrik.forssell@doro.se,
phone: +46 46 280 50 80
For pictures or product tests, please contact:
Jonas Lidheimer, Sund Kommunikation, e-mail:
jonas.lidheimer@sundkommunikation.se, mobile: +46 739 62 02 92
