LOS ANGELES, March 20, 2007 (PRIME NEWSWIRE) -- Vertical Branding, Inc. (OTCBB:VBDG) announced today the successful launch of its new ZorbEEZ(tm) product, a proprietary brand of super-absorbent, non-woven, microfiber chamois-like cloths perfect for a wide variety of household uses (www.zorbeez.com). Today's announcement marks the culmination of the company's successful testing of a ZorbEEZ(tm) two-minute television commercial and the beginning of a full multi-channel rollout of its signature "return on investment," direct to consumer marketing campaigns featuring both television and online media. A retail rollout of ZorbEEZ(tm) is expected later this year.
"We have carefully tested our pricing, packaging, and messaging for our trademarked ZorbEEZ(tm) product," said Nancy Duitch, CEO of Vertical Branding. "We as a company take great pride in not only presenting high quality products that meet a real market need, but also in building product offers that present very strong and competitive value proposition for our customers. We believe that ZorbEEZ(tm), like our hit Hercules Hook(tm) product, accomplishes these goals."
As with Hercules Hook(tm), the ZorbEEZ(tm) message is presented by Billy Mays, the widely recognized household product spokesperson.
"We have received strong preliminary indications of interest in ZorbEEZ(tm) from our retail outlets and expect to begin shipping ZorbEEZ(tm)to retailers later in the year," said John Cammarano, head of retail sales and distribution at the company's Adsouth Marketing subsidiary. "Retail acceptance of ZorbEEZ(tm) would allow us to capture additional shelf space for Vertical Branding's exclusive product lines at the nation's largest retailers. We expect ZorbEEZ(tm) to be another staple in our ongoing strategy to build evergreen retail product distribution."
About Vertical Branding, Inc.
Vertical Branding, Inc. is a consumer products branding, marketing and distribution company. We use an integrated and vertical marketing approach and utilize a variety of media channels including television, online media and print advertising to drive direct to consumer sales as well as retail, catalog and international product distribution. Our focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care and house-ware product categories.
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