Within Care Electronics, Doro develops products combining ergonomics with functionality and simplicity. Targeting the increasing number of European senior citizens, with mild or severe impairments, Doro Care Electronics offers solutions that solve discomforting problems of everyday life. Doro Care Electronics is a business unit offering an exciting range of ergonomically designed products developed specifically to help seniors with common impairments like reduced hearing, vision, mobility or dexterity. On the basis of consumer surveys Doro has developed products that are to simplify and help seniors continue doing the things that they enjoy and are used to do. - The Doro Care Electronics products will empower elderly to maintain a good social life in spite of any physical dysfunction, says Jérôme Arnaud, responsible for Care Electronics at Doro. There is a vast potential in developing specially designed products for the elderly and distributing them through specialized channels in Europe, he adds. When designing the new product range, Doro joined forces with Swedish professor Maria Benktzon and her team at Ergonomidesign, a renowned expert group in ergonomic design. - Ergonomics has more to it than putting big buttons onto products. We need to take into consideration all the aspects of handling the product, including size, colour, sound, texture, feel,weight and much more. Doro Care Electronics really meets the demands from an often forgotten group of consumers, says Maria Benktzon, professor and industrial designer at Swedish Ergonomidesign. Leading institutions such as Karolinska Institutet in Stockholm, the Faculty of Engineering at Lund University and the Royal National Institute of the Blind (RNIB), have evaluated some of the Care Electronics products. The first products sold within Doro Care Electronics are: • Doro HearPlus 313c - an amplified corded telephone with an easy to read display and a bright visual ringer, specially adapted for those with severe hearing impairment. • Doro CarePlus - a corded telephone with alert functions and photo key memories, offering easy and safe communication. Compatible with CarePlus is the water-resistant pendant Doro SecurePlus 50rc. It allows the user to answer the telephone or turn on the alarm function while taking a shower, without worrying about it getting wet. • Doro RingPlus - an amplifier with a bright strobe ringer that can be used with all ordinary telephones. Meets the requirements for Doro Audio+. A high standard mark which assures the user optimal hearing aid compatibility with superior sound level adjustments. The Care Electronics products will be demonstrated at the Leva & Fungera fair in Gothenburg, where Doro will be present between April 24 and April 26. For further information please contact: Rune Torbjörnsen, CEO at Doro, phone +46 733 730 770, e-mail rune.torbjornsen@doro.se Jérôme Arnaud, Managing Director , Care & Business Electronics Divison, phone +33 1 30 07 17 01, e-mail jerome.arnaud@doro.com For images or product tests please contact: Jonas Lidheimer, Sund Kommunikation, e-mail jonas.lidheimer@sundkommunikation.se, mobile +46 739 62 02 92 About Doro With over 30 years' experience in telephony Doro is today characterised by innovative and user-friendly consumer electronics products. The company develops markets and sells a wide range of products in four business units: Home Electronics, Luba Sports Electronics, Business Electronics and Care Electronics. The company's products are sold in more than 30 countries worldwide through a variety of retail outlets, including electronics stores, online stores and sports stores. The company had sales of SEK 433 million in 2006. Doro's shares are quoted on the Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doro at www.doro.com.