Pricer and Ishida sign license agreement for wireless graphic displays

Pricer and Ishida sign license agreement for wireless graphic displays

Pricer AB (publ) and Ishida Co Ltd have signed a key strategic 7 year license
agreement giving Ishida the right to develop new wireless display devices based
on Pricer´s intellectual property and communication platform for the Japanese
and Korean market. Pricer will receive an upfront payment for this right of
about SEK 14M followed by an additional SEK 21M based on certain milestones.
Pricer will also receive a volume related royalty. It is expected that these new
devices will be launched within the next two years. 

We are pleased that our longstanding relationship with Ishida has led to this
license agreement”, says Jan Forssjö, CEO of Pricer AB. “It will further
strengthen the tie between our two companies as we drive the ESL industry. In
addition, this will provide the Pricer Group with access to alternative products
as well as adding a source of income.” 

In 2005, Pricer was the first to launch bi-stable graphic displays supported by
the IR platform technology. Today, Pricer delivers bi-stable graphic display
devices to grocery retailers as part of their standard ESL offering in over 20
countries. Jan Forssjö said “This deal represents a step to fully exploit our IP
even further, and it gives Pricer the right to market and sell the developed
products in markets outside of Japan.”

Bi-stable pixel based graphic displays are gaining retail attention as the
technology enables full product and price information including graphics and bar
codes at the point of decision. As the displays are pixel based versus existing
segment based displays, the new technologies require a very fast and scalable
wireless network, supporting over fifty thousand devices in one environment with
thousands of information updates daily. A challenge that Pricer bi-stable
platform has proven to support. Pricer's bi-stable technology is perfectly
suitable for wireless shelf edge display given its zero power needs, as energy
is only required when the display is updated, and its wide angle view quality. 

For the last ten years Ishida has been the Pricer ESL Systems reseller in Japan.
Further, in 2003 Pricer and Ishida formed a jointly owned company named Pricer
Ishida Explorative Research (PIER) AB. The existing reseller agreement expires
in March 2007 and the parties are currently negotiating its renewal.

For further information, please contact:
Jan Forssjö, President and CEO, Pricer AB: +46 8 505 582 00


Pricer offers solutions for more efficient and secure price information through
electronic information systems to the retail industry. The Pricer system
significantly improves consumer benefit and store productivity. Pricer, founded
in 1991 in Uppsala, Sweden, is the leading supplier of electronic display and
information systems to the retail industry. 

Offering the most complete ESL solution Pricer has over 3,000 installations
across three continents. Customers include many of the world's top retailers and
some of the foremost retail chains in Europe, Japan and the USA. Pricer, in
co-operation with qualified partners, offers a totally integrated solution
together with supplementary products, applications and services.

Pricer AB (publ) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)	  
Bergkällavägen 20-22	
SE-192 79 Sollentuna	
Sweden

Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993