STAMFORD, Conn., March 27, 2007 (PRIME NEWSWIRE) -- BroadReach Partners Inc., the leading firm in business development, has been retained by PerTrac Financial Solutions, the leader in software solutions for investment analytics and workflow management, to augment its internal sales development capability.
"After evaluating a number of options to enhance our expansion efforts and our recent rapid growth, we selected BroadReach based on their extensive experience in developing financial software sales within our target market of hedge funds, investment banks and brokerages," said Meredith Jones, Managing Director and Head of Global Marketing for PerTrac.
Scott Willard, President, BroadReach Partners, said, "We're very pleased to have been selected by PerTrac, a world leader in their category. Because of our expertise in financial solutions, we routinely deliver substantial sales revenue and a positive return on our client's investment in working with us. We certainly expect that for PerTrac."
BroadReach Partners Inc.
BroadReach Partners Inc. increases client sales and decreases their cost of sales. Through a unique program of sales pipeline development, prospect nurturing, and integration with field marketing, the firm's clients close more deals faster and chase fewer stray leads.
In business since 1993, BroadReach has worked for more than 100 companies in software, services and solutions; consulting; outsourcing; financial services; healthcare; marketing services and market research. These clients use relationship selling for their six-figure and larger solutions aimed at high-level executives.
The BroadReach professional staff averages over 25 years of business experience. To learn more, call 1-800-919-1188 and visit www.BroadReachPartnersInc.com.
PerTrac
PerTrac Financial Solutions was founded in 1996 with the goal of creating a comprehensive suite of software solutions for investment professionals. The company's flagship product, the PerTrac Analytical Platform, rapidly became the world's leading asset allocation and investment analysis software. Now an industry standard, PerTrac is used by more than 1,700 clients in 45 countries, including banks, brokerage firms, consultants, plan sponsors, family offices, investment managers and funds of funds. PerTrac CMS, which was part of its January 2006 acquisition of Whittaker Garnier, is another major component of the PerTrac Suite.
It is the investment industry's leading contact and information management system, and is used by more than 250 alternative investment firms around the world. PerTrac Financial Solutions is headquartered in New York with offices in London, Hong Kong, Reno, Memphis and Tokyo.
For additional information on the full suite of PerTrac products, please visit www.pertrac.com.