LONDON, March 27, 2007 (PRIME NEWSWIRE) -- New Medium Enterprises Inc. (NME) (OTCBB:NMEN) Tsuburaya Dream Factory (TDF), a company behind the leading Japanese animation production company Tsuburaya Dream Works, has reached an agreement to enter into a business partnership to represent NME Inc. within Japan and adopt HD VMD as their preferred HD format for content distribution. HD VMD is a format developed and owned by NME, a company bringing affordable HD entertainment across the globe.
This agreement means that TDF will manage the proprietary HD VMD format in Japan. TDF will also develop and implement marketing activities in Japan to facilitate the sales of NME's HD VMD technology and related products and cultivate strategic relationships within Japan. The deal also means that Tsuburaya Dream Works top selling content will be available on HD VMD discs.
Tsuburaya Dream Works are co-creators of the worldwide iconic animation feature, Godzilla and specialise in special effects and animation production with mass market appeal spanning the Asian continent. Their long-standing series, Ultraman, based upon science fiction heroes has created cult status amongst children and adults since its debut in 1966.
"We are proud to forge an alliance with Tsuburaya who will represent the HD VMD products in Japan. Their years of knowledge and expertise within the industry are unparalleled," comments Mahesh Jayanarayan, CEO of NME.
The company's forthcoming release, Metal Kaiser, will be filmed in True High Definition and debut on the HD VMD format. The animation story will carry a similar 'good vs. evil' theme and is scheduled to air on TV in China in Autumn 2007 through Shanghai Media Group TV and subsequently in parts of Japan and South East Asia in 2008.
Tsuburaya CEO, Mr. Tsuburaya commented, "We are excited to work with NME. We feel it is the only format that will win global appeal at these prices. We are proud to be associated with the HD VMD format where the format is simple and great quality. We have a great opportunity to display our HD content immediately."
Notes to editors:
What you should know about HD VMD
HD VMD (Versatile Multilayer Disc) is NME's proprietary High Definition disc format based upon established red laser technology enabling seamless and cost effective manufacturing solutions for High Definition products based on existing DVD industrial infrastructure.
NME's patented 2P process succeeded in solving the technological problems which have limited DVD's to two information layers (DVD9). Thus, multilayering is now possible with HD VMD's commercial solution of 20 GB storage capacity for single sided discs (i.e. 4 layers of 5 GB each). HD VMD has also proven to achieve 24, 30, 40 and 48 GB capacity with the NME 2P process method. The NME 2P process is also applicable for manufacturing multilayer blue laser discs.
The HD VMD (disc) has a capacity to playback a full three hours of true 1080p High Definition material on one single side. The HD VMD (player) is also backward compatible and supports all existing DVD discs formats and CD, in addition to allowing consumers to play their existing standard-definition DVD collections up-converted to HD.
HD VMD is currently being adopted by content providers and distributors in 12 regions worldwide, including Brazil, Central Europe, China, France, Germany, Iceland, Japan, Scandinavia, Middle East, Russia and the United States.
HD VMD prices are very close to DVD current pricing and costs. The format is considered a serious challenger as it provides access to High Definition at a much lower cost than Blu-ray and HD-DVD drives and discs.
About NME
New Medium Enterprises HD VMD format and players provides the world's first low-cost and true high-definition playback solution utilizing today's red laser technology and existing DVD industrial infrastructure. Incorporating break-through optical storage capacity, a red laser-based HD file format, encryption technology, authoring tools and compression technologies, NME is providing the only high-quality and high-value offering for the discerning consumer electronics market. New Medium Enterprises, Inc. is listed on the OTC exchange in the U.S. under the ticker symbol (NMEN) and on Yahoo Financial website as (NMEN.OB). For additional information about NME, please visit http://www.nmeinc.com.
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